When developing your approach to Instagram, think of a message or idea that would be most strengthened by the visual power of an on-brand and polished video. Try publishing an Instagram Story — Instagram Stories is a feature that lets you post multiple videos and images that were “added” to your phone within the last 24 hours. If you need to link your video post to a page on your website, make sure to include it in your profile and let people know in the post that they can find the link there as well. Try to include 3-6 hashtags below your caption—either in comment or after a few paragraph spaces that you can create by hitting the “return” button. A great way to find user-generated content is by inviting people to submit their content for regramming via a branded hashtag. This encourages more people to share your content and increases the chances of engagement and of people discovering your business organically. Try sharing an Instagram video to your Facebook page and inviting people to follow you. But video hasn’t just helped them increase engagement and conversions on social media. “We increased our productivity by 96% with Wideo. We also saw that video posts in LinkedIn converted 4x better than plain text or image posts.” Maria Sundström Have you tried video marketing with Instagram?
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While Snapchat is an outlet for customers to get a unedited
behind-the-scenes look what your company is working on, Instagram
is an outlet for them to see your best work. When developing your
approach to Instagram, think of a message or idea that would be
most strengthened by the visual power of an on-brand and polished
video.
However, succeeding at Instagram takes more than just publishing
images or videos. Your Instagram profile needs to have certain
elements to make the content resonate with your audience:
- A clear vision and aesthetic
- Visual consistency
- Knowledge of your audience
- Regular publication frequency
- Relevant calls to action
Take Target’s
Instagram page for example. The brand uses a vibrant color
palette throughout, usually contrasting their products against a
bright pastel background. Showcasing their products this way
highlights the cheap, chic styles that the retailer is known
for.
All of these elements combined into this
recent video post calling customers to discover a product
launch reveal that they’re tapped into the needs and behaviors of
their millennial audience.
To help your business build trust and grow your
customers on Instagram, we’ve created this cheat sheet of video
marketing best practices.
Show off your best-quality and creative work — People go
on Instagram to be inspired and moved by the visual quality of the
content in their feeds. It would be good strategy to spend the
production time necessary to make
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