#SocialSkim: LinkedIn Launches Audience Insights, Facebook Builds Unified Inbox: 11 Stories This Week. LinkedIn rolls out Audience Insights The biggest news in social this week: LinkedIn finally gave the world what it wanted—audience insights; Facebook builds an inbox designed to make your brand's communication a cinch; Snapchat sends its users on a treasure hunt for Snap-recording sunglasses, and it secretly files for an IPO; Pinterest builds new "Explore" feature; Facebook's post-election PR disaster; much more... From now on, tapping on "Me" on users' content in the company's mobile app will result in real-time insights about who has read their posts, including job titles, which companies they work for, how they discovered the users' content, and more. Facebook builds a unified inbox across all its platforms Responding to messages and comments across Facebook and Instagram just got a whole lot easier. Facebook has begun rolling out a unified inbox for businesses that use Facebook, Messenger, and Instagram. Internet companies have been hounded to address rampant harassment that occurs on their platforms, and YouTube is the latest to react by introducing new ways for video creators to build a more cordial comments section. For comparison, Facebook filed for an IPO when it was valued at $81.2 billion—certainly not chump change. Instagram announced the introduction of vertical ads for photo and video this week, giving advertisers a new way showcase their brands. A few numbers to get you started... 91% growth in B2B buyers using smartphones throughout the path to purchase over the last two years. Both the social network and Google came out on Tuesday to announce they would stop advertising on fake news websites in an effort to cut of the revenue stream that keeps the false stories going.
The biggest news in social this week: LinkedIn finally gave the world what it wanted—audience insights; Facebook builds an inbox designed to make your brand’s communication a cinch; Snapchat sends its users on a treasure hunt for Snap-recording sunglasses, and it secretly files for an IPO; Pinterest builds new “Explore” feature; Facebook’s post-election PR disaster; much more…
Skim to dig in!
Big news for B2B marketers spending days on end on LinkedIn: the business-focused social network just introduced audience insights on mobile, with desktop insights soon to come!
From now on, tapping on “Me” on users’ content in the company’s mobile app will result in real-time insights about who has read their posts, including job titles, which companies they work for, how they discovered the users’ content, and more.
The new data provides users with a much simpler way to track the success of their LinkedIn strategies—seeing whether their posts were optimized in a way that enabled them to reach their desired audience, and providing an easy entry point for connecting with relevant users in their industries. Finally!
Responding to messages and comments across Facebook and Instagram just got a whole lot easier. Facebook has begun rolling out a unified inbox for businesses that use Facebook, Messenger, and Instagram. No more fumbling between applications to keep that 100% response rate we’re sure you have!
The inbox will also serve as a unified location for all the commentary that concerns you—comments on your Facebook page, posts on your Facebook page, and messages and comments on your Instagram posts.
But don’t worry, the inbox will also have tabs dedicated to each platform should you wish to focus on an individual channel.
The feature is expected to roll out further in the coming weeks, so keep an eye out!
Although the highly anticipated hardware product by Snapchat abruptly went on sale last year via a single vending machine near the company’s original Venice Beach headquarters, Snapchat appears to be taking positive responses from consumers as a mandate to roll out availability more widely.
Spectacles, the Snap-recording sunglasses that let users record 10-second Snaps with the push of a button on the side of their lenses, are due to pop up in “Snapbot” distributors in different locations. To build hype, Snapchat has a Snapbot locator map on its Spectacles website that counts down to new location announcements. Spectacles cost $130 a pop and could usher in a new era for the company beyond its flagship app should they take hold.
What’s it mean for you? Check out how some brands are already using them.
4. YouTube cleans up comments, leaves Twitter out to dry
It’s reportedly the reason Disney and Salesforce dropped their bids to purchase Twitter this year, and Google’s YouTube appears set to tackle it head on just as Instagram and other social platforms have done. What is it? Harassment and bullying online.
Internet companies have been hounded to address rampant harassment that occurs on their platforms, and YouTube is the latest to react by introducing new ways for video creators to build a more cordial comments section. Creators, whose comments will now be highlighted in a bright color to help users identify…
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