Should Your Business Use Snapchat Stories and Instagram Stories?

Should Your Business Use Snapchat Stories and Instagram Stories?

A short and sweet answer to the question, “Should Your Business Use Snapchat Stories and Instagram Stories?” would be to only use either of them if you can provide value to your buyer personas on these platforms. Choose the platform (or platforms) that best suits YOUR business’s needs. How do we engage with our target audience using the features of each platform? Snapchat Stories or Instagram Stories? Differences to Note While both Snapchat and Instagram offer Stories, each has different features. If you want people to see your Snapchat Stories, you will need to promote your account so people can add you, and then they will be able to see your Stories. Instagram Stories offers more search options, which can be great for business purposes. This makes it a lot easier for people to search exactly what they are looking for (e.g., a brand, business, or person). It really comes down to your business being strategic and picking the one that best suits your needs and goals. Once you’ve decided to utilize one of these platforms and its Stories feature, make sure you have a strategy.

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The Key to Engaging Consumers on Snapchat? Knowing your Audience

One of the biggest debates right now in the social media world is whether Snapchat Stories or Instagram Stories is better. For personal use, it’s ultimately a matter of which platform the user prefers. Some people choose one over the other solely because of which one their friends use more often.

When you add your business to the mix, though, it can get tricky. A short and sweet answer to the question, “Should Your Business Use Snapchat Stories and Instagram Stories?” would be to only use either of them if you can provide value to your buyer personas on these platforms. Just because most businesses pick one over the other doesn’t mean it will be the same for you and your business. Choose the platform (or platforms) that best suits YOUR business’s needs. Are our target audience and customers utilizing the platform? How will we measure success? Do we want analytics to measure our performance? How do we engage with our target audience using the features of each platform? These are just some questions you and your colleagues need to ask yourselves when deciding if/how you are going to use each social media platform.

Snapchat Stories or Instagram Stories? Why Should You Use Them?

About 158 million people are using Snapchat every day, and Instagram now has up to 800 million users, with 500 million using the app every day. As you can see from the statistics, lots of people are taking advantage of these social media platforms and their features. Using them is a direct, simple, and fast way to reach your audience and customers. As an example, I always closely watch for my favorite brands to post on their Snapchat Stories or Instagram Stories because sometimes they announce promotions or have someone famous take over the account for the day. Sometimes they simply post things that interest me. Stories are a great way to grab users and pull them in with interesting content—in a relatively short amount of time.

Differences to…

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