How IMPACT is using video to connect personally with prospects

Right now, less than 10% of sales teams are using video as a part of their sales strategy and connecting to prospects by spamming impersonal and irrelevant spray-and-pray messages just isn’t working anymore. For the most successful sales teams video has become a vital tool to not only make that initial contact with a prospect but to create a personal connection and build a foundation of trust. The team at IMPACT is incorporating video into their sales cadence with the goal of adding value to the customer rather than jumping directly into a sales pitch. Give one clear call to action: Have a clear path of where you want to guide the prospect, don’t overwhelm them with resources. Putting a face to the name and adding a personal touch helps to break down the digital barrier. To view this video please consider upgrading to a web browser that supports HTML5 Video How To Be Successful With Your First Impression 1:1 Video: Whenever possible use a personalized video, leverage the prospects supplied information and use it to make a human connection. “You don’t have to be great on camera, you just have to be helpful.” Spend Less Time Educating, and More Time Selling Facing a constant stream of repeat questions is a challenge that all sales teams have to overcome. IMPACT uses a pre-recorded video solution that they call the “80% Video” that answers the most common questions before the initial call even takes place. It also ensures that they are now familiar with your face, making that oh so important human connection. To view this video please consider upgrading to a web browser that supports HTML5 Video Video has become one of the most important tools in a sales teams arsenal.

Source: Vidyard

It’s no longer a secret that the use of video is transforming the world of business. While technological advances have helped with productivity and accessibility it’s cultivated an environment where we have fewer personal connections than ever.

For the most successful sales teams video has become a vital tool to not only make that initial contact with a prospect but to create a personal connection and build a foundation of trust.

In a recent session during Vidyard’s Fast Forward 2018 Conference IMPACT’s Zach Basner and Myriah Anderson reveal some of the best practices and strategies you need to know to leverage video in your sales efforts. For IMPACT the real conversation isn’t about video but in fact trust

Prospecting With Video Is Changing The Landscape Of Sales

Sales teams who are incorporating video into their prospecting routine are seeing some fantastic results like 5x higher click-through rates and 8x higher open-to-response rates. It’s staggering numbers like these that are leading to the evolution of the sales landscape and leaving late adopters out in the cold.

Organizations who are ahead of the curve have quickly realized that simply using video as part of their outreach is not enough. The team at IMPACT is incorporating video into their sales cadence with the goal of adding value to the customer rather than jumping directly into a sales pitch.