From the CMI Blog Archives: 32 Content Marketing Posts We Are Thankful For. Last year, Jodi Harris from the CMI team put together a compilation of the CMI team’s favorite posts over the past twelve months. Below are the choices that Mo and I had in 2015. Why I’m thankful I read it: As someone who is relatively new to the content industry, I struggled with the difference between content marketing strategy and content strategy. Slowly, I have come to appreciate the merits of automation, and this post by Jonathan brings more perspective to the table. Why I’m thankful I read it: CMI’s email list makes my marketing world go ’round. By having smart strategies to increase our subscriber base the right way, we’re giving our audience what they want while collecting both email addresses and good intel on our customers. The strategies we learned from this article really helped us fine-tune our efforts. This year, we posted about what posts we liked on other content marketing websites, so be sure to check out the CMI blog for yesterday’s blog post on this topic. As always, find us on Twitter on Tuesdays at 12pm Eastern for our Twitter chats and having great discussions in our LinkedIn group!
In the spirit of Thanksgiving celebrations here in the US, I wanted to resurface a great post from the CMI blog. Last year, Jodi Harris from the CMI team put together a compilation of the CMI team’s favorite posts over the past twelve months.
Below are the choices that Mo and I had in 2015. But, based on your role within your company, your area of expertise, or where you want to head in 2017, we hope this look back on some top posts will be helpful to you in *your* content marketing world.
Why I’m thankful I read it: As someone who is relatively new to the content industry, I struggled with the difference between content marketing strategy and content strategy. Amy’s galaxy metaphor succinctly describes content strategy and easily explains how it focuses on content reuse and repurposing.
Why I’m thankful I read it: Until recently, I was a critic of social media automation. As a community manager, I believed automation was the…
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