Your email messages are far more powerful than your other digital channels when it comes to making a marketing impact. Your messages are 5 times more likely to be viewed than your Facebook posts, 40 times more likely to lead to customer acquisition than your well-planned social media campaign, and (take a deep breath for this one), the potential ROI of email marketing is 3800%. It is email that keeps your leads interested, makes your existing customers feel involved, and even serves as a jump off point for your thought-provoking blog posts, can’t-miss videos, and other content that your curated contact list needs to see. Most people check their email every day. We can conclude that your target market is opening and reading some messages. Every recipient isn’t going to click on your message but emphasizing the importance of intrigue in the subject line is going to increase your email open rates. Keep your subject lines short. CTAs should be glaringly obvious – just in case someone is checking their email while doing other important tasks. A/B Testing Was Born to Help You Create Better Email Campaigns Email marketing is an effective digital marketing tool that you can’t afford to neglect. From colors and timing to subject lines and tone of voice, don’t hold back when it comes to good old A/B testing to ensure you are crafting the most impactful email campaigns possible to engage, inspire, and relationship-build with your market.
If you put email messages, Facebook posts, Tweets, and blog posts in a room and told them to duke it out, last man standing style, I guarantee you, email would win. Your email messages are far more powerful than your other digital channels when it comes to making a marketing impact.
Blogs may generate leads like a machine and social media can grow your brand’s reputation like a gardener with two green thumbs, but your email messaging is the glue that keeps the whole content marketing strategy together. This is because email is where you are reaching out to them, a still necessary concept in the era of inbound marketing.
Email drives more conversions than both search and social. Your messages are 5 times more likely to be viewed than your Facebook posts, 40 times more likely to lead to customer acquisition than your well-planned social media campaign, and (take a deep breath for this one), the potential ROI of email marketing is 3800%.
It is email that keeps your leads interested, makes your existing customers feel involved, and even serves as a jump off point for your thought-provoking blog posts, can’t-miss videos, and other content that your curated contact list needs to see.
Your email campaigns are what let people know what is going on, from promotional deals to industry news, and maintain your relevance more than anything else. From B2B email newsletters that hook your quality leads to those elegantly formatted transactional and follow-up emails that work your customer retention magic, email marketing is more effective than many businesses are aware of.
Are you getting $38 dollars back for every $1 spent on email? If your emails aren’t getting opened and you aren’t getting the acquisitions, conversions and returns that this channel is capable of offering, then it’s time to examine your methods to find out why your email campaigns are being ignored.
1. Your Headlines Aren’t Irresistible
Think about it. Most people check their email every day. Especially with mobile email, it is more convenient than ever to sift through our inboxes whenever we feel like it. Lots of email interaction happens at the office – a report by the McKinsey Global Institute found that 28% of the average work week is taken up by email.
But, more relevant for marketers, it’s also happening while at various points throughout the day. It is estimated that half of Americans check their email while sitting in bed. 42% are checking while in the bathroom.
We can conclude that your target market is opening and reading some messages. If people aren’t opening your email, it is because your headlines aren’t enticing enough. We are clearly glued to our digital communications. As long as you have something of value or interest to share, you’re going to get attention.
And, that’s the key to creating an irresistible email subject…
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