A Customer-Centric Mobile Strategy Will Be Key to Winning the Holidays. This holiday season, mobile will be king, but marketers need to go beyond merely pushing promotions and deals to our devices. Mobile shopping has been on the rise, every holiday season; there’s no question that a strong mobile presence is an imperative. Retailers saw a 140 percent increase in mobile clicks last year. At Blue Fountain Media’s recent “Future of Customer Engagement + Digital Technology” seminar, Wilson highlighted mobile’s increasingly important role in the 2016 holiday shopping season. Google estimates $1.1 trillion purchases will be mobile-influenced this year, meaning users will be searching for products online at an unprecedented rate and then making a decision to buy online or in a local store. To meet those needs, serving consumers unique, engaging, and personalized content across mobile channels is equally as important as making the experience speedy. Beyond that, brands can offer shoppers personalized, location-based experiences on their apps. Provide useful content that informs, entertains, and engages. Where possible, offer shoppers personalized and/or location-based content to create a more relevant buyer experience.
This holiday season, mobile will be king, but marketers need to
go beyond merely pushing promotions and deals to our devices.
Brands that pair mobile with content, personalization tools, and
the right contextual signals will provide consumers more relevant
and meaningful experiences – which should result in a higher return
on marketing efforts.
Mobile shopping has been on the rise, every holiday season;
there’s no question that a strong mobile presence is an
imperative.
Last year, shoppers spent $12.7 billion on purchases through
their tablet and smartphone devices – a major increase of 59
percent from the 2014 holiday season. Retailers saw a 140 percent
increase in mobile clicks last year. And consumers now start
holiday shopping earlier in the season over mobile – 40 percent of
users are starting to buy before Halloween, according to Regina
Wilson, who works at Google with agencies to drive advertiser,
acquisition, and overall business growth.
That uptick is expected to continue this year.
At Blue Fountain
Media’s recent “Future of Customer Engagement + Digital
Technology” seminar, Wilson highlighted mobile’s increasingly
important role in the 2016 holiday shopping season. Google
estimates $1.1 trillion purchases will be mobile-influenced this
year, meaning users will be searching for products online at an
unprecedented rate and then making a decision to buy online or in a
local store.
More often, people are using their mobile devices to research
products and decide what to purchase, even if they aren’t buying
directly over a mobile platform.
“Brick-and-mortar isn’t dead, and it won’t ever die, but having
a strong mobile presence is becoming more and more important,”
Wilson said….
COMMENTS