Announcing: The Copyblogger Book Club!

I’ve wanted to start a Copyblogger book club for a long time now. My team and I read dozens (maybe hundreds) of writing, marketing, and strategy books every year. And every year, a few stand out as being particularly useful. Now that we’ve started the Killers and Poets Facebook group for our community, we have the perfect venue! I hope you’ll join us inside the group to talk about our first book club selection: Steering the Craft: A 21st-Century Guide to Sailing the Sea of Story by Ursula Le Guin Steering the Craft is all about narrative — whether that’s creative nonfiction, a novel or play, or even a well-crafted case study from a smart content marketer. Here’s one from the chapter on syntax: “In a narrative, the chief duty of a sentence is to lead to the next sentence. A sentence has to hang together.” I chose Steering the Craft as our first selection partly because of my admiration for Le Guin’s prose. Le Guin keeps her focus on craft, and the book is useful for content creators who want to sharpen their writing voices and find compelling individual styles. To get started, you’ll need to join the Killers and Poets Copyblogger Facebook group. We have three qualifying questions you need to answer in order to be approved — that helps us discourage spammers.