You’ll discover it’s easy to promote your YouTube channel and its content on Facebook by announcing new YouTube videos on your Facebook page and providing a link that leads to your YouTube channel. At the same time, it’s possible to use paid Facebook advertising to attract new viewers to your YouTube channel (or a specific video) and simultaneously boost your following on Facebook. Link the Facebook page with all your other online activities, including your company’s website and YouTube channel. Create an online community in which you can interact informally with your customers and potential customers, while these people can interact with each other in moderated conversations based around your products/services. You can use a Facebook page to tell your company’s story and humanize your business; showcase its products/services; interact with existing customers/clients; use it as a soft-sell and promotional tool to attract new customers/clients; share information; promote sales and build customer loyalty around your company, its brand and its products/services. However, before establishing a Facebook page for your business, visit the Facebook pages of other businesses to see how each has formatted its page, discover what it’s primarily being used for, and to determine how other companies are interacting with their Facebook page’s followers and visitors. Make sure your Facebook page is branded in a way that’s consistent with your website, YouTube channel, and other online presence, and be sure to include your company’s contact information prominently. Keep in mind, operating a company-oriented Facebook page takes time. You’ll need time to set up, establish, and customize your presence on Facebook, then invest time on an ongoing basis to update the page with new content, moderate public comments and posts created by others, and interact with your Facebook followers. Not only will this give the people who access it the impression that you don’t care about them or your content, but it could quickly lead to misinformation or negative information being published about your company and its products/services.
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The following excerpt is from Jason R. Rich’s book Ultimate Guide to YouTube for Business. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound
According to YouTube, more than 500 years’ worth of YouTube video content is watched on Facebook every day, and 40 percent of people who watch these videos share video links with their online friends. You’ll discover it’s easy to promote your YouTube channel and its content on Facebook by announcing new YouTube videos on your Facebook page and providing a link that leads to your YouTube channel. Alternately, you can embed your latest YouTube videos in your Facebook page so they can be watched on Facebook. At the same time, it’s possible to use paid Facebook advertising to attract new viewers to your YouTube channel (or a specific video) and simultaneously boost your following on Facebook.
Creating a Facebook page for your business is free. To create a branded Facebook page for your business, follow the step-by-step process that’s outlined when you visit this page.
What’s great about Facebook is you can:
- Customize the appearance of the page and include customized banner art and your company logo.
- Link the Facebook page with all your other online activities, including your company’s website and YouTube channel.
- Tap into Facebook’s more than two billion active users worldwide, yet cater to a highly targeted audience.
- Create an online community in which you can interact informally with your customers and potential customers, while these people can interact with each other in moderated conversations based around your products/services.
- Take advantage of paid Facebook advertising to attract followers to your Facebook page, while simultaneously promoting your YouTube channel content, thus quickly building your following and viewership.
A Facebook page allows you to communicate with your audience using text, graphics, photos, videos, audio, and other multimedia content, yet requires no programming or graphic design skills to set up and operate. In fact, the operation of a business-oriented Facebook page is much like a personal Facebook page, but with a few…
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