How to Use Virtual Reality in Your Digital Marketing [Infographic]

I recently spent a weekend at my sister's house. More accurately, I spent a weekend in her virtual reality (VR) room, playing one mind-blowing game after another. Little did I know that experience was preparing me to be a better marketer. (Thanks, sis!) That's because VR may have started in the gaming world, but the technology has permeated many industries, from healthcare to real estate to, yes, marketing. The graphic explains that consumers feel positive sentiment toward brands that invest in VR, and it predicts that VR experiences will become increasingly immersive. IKEA and Alibaba, for example, have already implemented the technology, and the trend is on the rise. Just tap or click to view a larger version. Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.