Building a Powerful Brand with Social Media Employee Advocacy

In the last few years, market research organizations have proved time and again that a solid social media marketing presence can show actual impact on a company’s marketing and business goals. What is social media employee advocacy? Employee advocates are employees who actively share company content on social media. The case for social media employee advocacy Turning your employees into brand advocates has many advantages, the following being the most important among them. Choose an employee advocacy platform to organize and streamline your employee advocacy program Decide on an employee advocacy platform to manage your program. The platform should make it easy for you to connect with your employees and share content with them. The platform that you use should also have a system to motivate and drive employees to actively participate and make the program a success. DrumUp Employee Advocacy Platform is a also great choice because it allows employees to share to Facebook, LinkedIn and Twitter directly out of your curated feed, includes an analytics system, and is simple to use. Track shares that each content piece receives per employee and engagement per post on social media to identify the content that clears both qualifiers. According to this study, 78% of working US citizens claim that recognition at work motivates them to perform better on the job.

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Since its inception social media has steadily evolved and grown into an indispensable marketing tool. In the last few years, market research organizations have proved time and again that a solid social media marketing presence can show actual impact on a company’s marketing and business goals.

The importance of a strong social media brand presence

 
78% of the US population is active on social media. Further, 70% of the consumers who participated in a survey said they used social media to research companies before making a purchase. To capture that massive market, it is essential for your brand to develop an influential presence on social media.

The challenges faced by most companies on social media


Achieving wide exposure on social media is no easy task. Feeds on social media platforms are quick-paced and crowded leaving little to no room for a company to broadcast its content and catch the attention of potential clients. Facebook alone has over 4 billion posts shared each day! Rising above this personal chatter is an important challenge for companies to overcome to reach their target audience. There is paid advertising, but that tactic limits your reach to the budget that you have in hand and the stigma that a significant amount of people have towards ads.
Friends and family are ranked among the top trusted sources for information on the internet. If implemented right, your employee advocacy program can help you build a powerful brand, reach a wider audience and connect with them better. It can also help you keep your employees engaged.

What is social media employee advocacy?


Employee advocates are employees who actively share company content on social media. By enabling employees to share, you increase the impact of your content marketing by increasing your reach, credibility and brand presence. In addition to branding, there are other interesting employee advocacy use-cases, like social selling, social recruitment and event marketing.

The case for social media employee advocacy


Turning your employees into brand advocates has many advantages, the following being the most important among them.
1. Added credibility: As per a Nielsen report, 90% of all social media users trust recommendations made by their social connections over those made by brands or anyone else.
2. Amplified reach: This claim can be corroborated with simple math. Consider the number of followers your brand pages have in total and...

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