Category: Content Marketing

HubSpot conducted a study of 93,000 call-to-action (CTA) marketing campaigns. Because of targeted call to action phrases, we can actively engage visit ...

Try This System to Manage Your Blog Comments Faster (and with Less Stress)

If your website is new, it’s well worth your time to create a comment policy for your blog. If your website has been around for a while, you can still ...

Design for Dummies: 5 Tips to Liven Up Your Written Marketing Content

I’m not a designer. These apps are usually free up to some level, and offer efficiencies like drag-and-drop editing and templates. It’s sharp and simp ...

50 of the Best Social Media Tools Selected by Top Marketers

What follows are – by any list or metric – 51 big names in online marketing, content marketing, and e-commerce along with their top social-media tool ...

5 Content Marketing Ideas for September 2018

From celebrating the contributions of Hispanic Americans to talking like a pirate, September 2018 is full of opportunities to create engaging content ...

What the Health and Wellness Industry Can Teach Us About Good Content

There seems to be a latent suggestion online, one introduced by brands, that we all need to decide what kind of healthy person we want to be. Every pr ...

5 Ways to Get Your Business Featured on Reality TV

A few years ago, I was sitting in my living room watching the hit show The Profit, with Marcus Lemonis. Reality television is creating a long-lasting ...

A Former Spam King Reflects on 15 Years in Email Marketing

We’ve come a long way since then, with an estimated average of 269 billion emails sent/received each day in 2017. As email accounts became more common ...

Aon Shares Why Its Content Scorecard Is a Must

Instead, its Senior Manager for Content, Global Marketing, Venetta Linas Paris, and team worked with key business stakeholders to develop a scorecard ...