Category: Content Marketing
How to Make Your Experts More Marketable
To find some instruction on marketing a brand’s experts, I spoke with Chris Gillespie, a writer in Contently’s network who often interviews SMEs.
I ha ...
How to Make Your Experts More Marketable
To find some instruction on marketing a brand’s experts, I spoke with Chris Gillespie, a writer in Contently’s network who often interviews SMEs.
I ha ...
How to Overcome Two of Content Marketing’s Toughest Challenges
Finding enough time to do all the tasks that content marketing requires—ideating, creating, distributing, and measuring high-quality content at scale— ...
California’s Supreme Court Ruled Yelp Doesn’t Have to Take Down Negative Reviews. What Does That Mean for Your Business?
In Hassell v. Bird, the court upheld First Amendment protection for online publications, ruling (4-3) that Yelp could not be ordered to take down a de ...
How Tech Debt Is Bankrupting Content Marketing
The content marketing team spent the better part of six months re-platforming the magazine into the enterprise CMS.
The content marketing team spent a ...
5 Unexpected Social Media Platforms to Grow Your Brand Awareness
Coupled with reports that show 93 percent of marketers place a high value on social media as a business growth tool and more than 50 percent who claim ...
The 3 Ms of Successful Direct Marketing Campaigns
There are a number of ways to render the marketing triangle powerless, but there’s only one way to get it right: Right Message, Right Market, Right Me ...
Why Marketers Are Working With HR to Take Ownership of Company Culture
Culture is the foundation of your brand and culture begins with the people you hire.
Culture components like atmosphere and work-life balance, accordi ...
How to Hook Your Ideal Prospect with Content that Connects
When it comes down to it, “content” is simply information.
They dig deep to find the hidden hook that will elevate the piece of content to a must-read ...
Should You Worry About Your SEO and Google’s Mobile-First Index?
But it made the move to primarily use mobile index for search engine result pages (SERPS) because people increasingly search for content on their mobi ...