Category: Content Marketing
How Marketers Are Using Original Research in Content
Marketers are using original research primarily to create blog posts, infographics, and PDFs, according to a recent report from Mantis Research and Bu ...
How To Retain Your Instagram Followers (Without Gaming the System)1
While this strategy may work for some businesses to grow their audience, those followers probably won’t turn into customers.
Image Source: Buffer But ...
Customer Experience Surveys? They Don’t Have to be a Pain.
Here are some strategies for getting customers to offer up the information you really need, about their experience.
How many times, during a customer ...
Don’t Just Create Content and Then Sit Back. Promote It! Here’s How.
So, how do you promote your blog and get more traffic?
And the only way to do that is to promote your content.
Promote your blog in your email campaig ...
Five Ways to Use Social for SEO and Vice Versa
We also know that SEO efforts don't have the same effect on social algorithms as they do on search engines.
Use research on one platform for the other ...
Three Tips From Basecamp for Launching and Running a Successful Podcast
When we launched our first podcast together in 2015, we were a former newspaper reporter and a video producer with a lot of enthusiasm but not much ex ...
Up Your Social Media Game By Answering These 8 Branding Questions
Social media actions, and even plans can exist on their own, but without having an understanding of the larger marketing and business strategy behind ...
Build-A-Bear Workshop Is Caught Off Guard for Its ‘Pay Your Age’ Promo and Forced to Turn Away Customers
Build-A-Bear Workshop generated buzz on social media leading up to Thursday’s “Pay Your Age” sale, calling the upcoming promotion its “biggest deal EV ...
How Bots Steal Your Online Advertising Budget
Are you wasting your ad budget?
According to another study done by Imperva Incapsula, bot-driven ad fraud costs businesses $7 billion dollars annually ...
Some Last-Minute Prep Can Ensure Amazon Prime Day Success
For those not familiar with Amazon Prime Day, it’s a 36-hour sales event featuring deep discounts, specially priced items, and Lightning Deals, all av ...