So, how do you promote your blog and get more traffic? And the only way to do that is to promote your content. Promote your blog in your email campaign. You may not have considered promoting your blog posts in forums or aggregate sites, but this is actually a really easy and effective way to get your content noticed. An aggregate site is basically a place where you can find information from many different sources related to a specific topic. Also link to your blog in all your social media profiles to make sure it’s one of the first thing visitors to your social media pages see. Share your new content on social media as soon as it’s published, and share your brand's new content multiple times. Retargeting is a great tool that allows you to entice your website visitors to return to you and check out more of your content. Retargeting essentially involves a pixel that you install on your website; this allows you to “follow” your previous visitors around the web and show them ads for your website. Retargeting allows you to engage with your visitors even after they’ve already left your website without checking out your content, making it a valuable tool to get your content seen.
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When you’re finished crafting an engaging blog post for your readers, you may be disappointed to see that no one is reading it. It would be nice if, as soon as you posted that content on the web, you got a ton of traffic; but that’s not realistic. Some 63 percent of marketers in a Marketing Charts study said their biggest content challenge was driving traffic and generating leads. So, how do you promote your blog and get more traffic?
You can’t rely on SEO alone to drive traffic to your site; instead, you’ve got to work at bringing in more of your target audience, yourself. And the only way to do that is to promote your content.
Here are some great tips you may not have considered that will get your content in front of your audience. Check them out for how to promote your content like a pro.
Promote your blog in your email campaign.
You should know by now how important building an email list is. So, if you’ve already started building one, you’re in a great position. The people who sign up for your email list are probably going to be the ones most interested in your content. That’s why it makes sense for you to promote your new posts to them, first.
For example, fitness guru Chalene Johnson includes links to blog posts in her emails with a clear call to action like “click here.”
Email newsletter, chalenejohnson.com
Choose a headline that sparks curiosity to make sure your email gets opened, and keep your email short and interesting. You can also promote your new posts in your monthly newsletter. Letting your email list members know about your new post first is an effective way to get early traction and encourage shares right away.
Participate in forums and aggregate sites.
You may not have considered promoting your blog posts in forums or aggregate sites, but this is actually a really…
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