Category: Content Marketing
Turn Off Bad Pop Music and Turn On Good Marketing Strategy
This week, we got into the sadness of crummy email marketing, the delight of writing productivity, and the puzzle of why anyone ever treated marketing ...
Speaker Tips with Tamsen Webster – #3 – Outline!
In Tamsen’s first video, she talked about the context of your presentation; in the second, she focused on how to refine the fundamental concepts.
As T ...
How to Explain Content Marketing ROI to Win (or Keep) Buy-In
So, how can you explain content marketing and its potential ROI in a way that’s persuasive, urgent, and incredibly convincing?
Use relatable metaphors ...
Don’t Be Facebook — Here’s How to Earn and Keep Your Customers’ Trust
Facebook recently launched a new video to manage perceptions about its data protection and privacy policies.
In the video, Facebook works to assure us ...
Why You Shouldn’t Worry About Branding Until You Make 6 Figures
Do you know the difference between brand marketing and direct response marketing?
The real problem with brand marketing There are plenty of cynics out ...
5 Powerful Branding Lessons From ‘Fuller House’ Star Candace Cameron Bure
-- Hallmark Channel movies and specials in the last decade.
Her priorities and boundaries guide her projects and brand partnership decisions.
To build ...
6 False Advertising Scandals You Can Learn From
Airborne gets caught by its own fake science.
Airborne agreed to pay $23.3 million to settle a lawsuit.
Splenda doesn't come from sugar.
But, as the S ...
5 Ways You Can Earn a Better ROI with Your Email Marketing Campaigns
Timing Email marketing funnels include a sequence of messages that are automatically sent out (or “dripped”) at specific times.
You set this timing up ...
6 Ways to Connect Your Startup With Micro Influencers On Instagram
But thanks to a growing number of influencers on Instagram and other social media platforms, you don’t need to find the next Kim Kardashian to get peo ...
Creativity in Marketing: A #CMWorld Chat with Allen Gannett
In his book, Allen shares insights into creativity, including research supporting the idea of “natural-born talent” as a myth.
During a recent #CMWorl ...