Category: Content Marketing
Google Leaders Share How to Improve the Mobile Experience
Alana Vieira, Google’s product marketing manager of mobile experiences, says that those high expectations are an indication of an empowered user group ...
How to Select the Right Type of Video for Your B2B Marketing Goals
Mugatu is onto something … According Content Marketing Institute’s 2018 B2B Content Marketing Report, 72% of B2B marketers use pre-produced video cont ...
Infographic: The DNA of a Modern CMO
Sound familiar?
That same sentence could belong to the latest trend piece published in Forbes, Inc., Ad Age, Fast Company.
In March 2018, the consulti ...
Infographic: The DNA of a Modern CMO
Sound familiar?
That same sentence could belong to the latest trend piece published in Forbes, Inc., Ad Age, Fast Company.
In March 2018, the consulti ...
This Is How You Discern the Person in All That Customer Personalization Data
We need to bring attribute data, behavioral data and deep engagement data together all in one place.
Attribute data A lot of basic attribute data abou ...
How to Give Prospects a Reason to Respond ‘Right Now!’
This happens with every marketing media.
A shopper enters the mall, sees an outfit she likes but tells herself she’ll stop and look at it on her way o ...
Report: Internet Trends Favor Amazon, Mobile, Social
Ecommerce Trends Ecommerce growth continues.
Amazon represents 28 percent of ecommerce sales and 49 percent of initial product searches.
But the more ...
How 6 Months of a Daily Journaling Habit Changed My Writing
About six months ago, I decided it was time to start a daily journaling habit.
I had been feeling overwhelmed, like time was flowing too quickly and i ...
How to Train Your Brain to Be Creative: Lessons for Marketers
No single marketing approach will work forever or for everybody.
It can be hard for content creators to stay focused and motivated when they are produ ...
How to Build a First-Class Digital Marketing Team From Scratch
Here are the three steps you need to take in order to find the right members of your marketing team that will execute the strategy you spend so much t ...