Category: Content Marketing

We marketing writers spend a lot of time crafting a piece of content. 3 Reasons Conclusions Deserve Content Marketing Care #1 – Content consumption is ...

Road Map to Success: Content Distribution Essentials That Win Eyeballs

And remember, with so many media channels and platforms to choose from and so many messages competing for your audience’s attention, you also need to ...

Google Confirms Chrome Usage Data Used to Measure Site Speed

During a discussion with Google’s John Mueller at SMX Munich in March, he told me an interesting bit of data about how Google evaluates site speed now ...

The Winning Mindset That You Need for Success

Don’t let other people (or tests) define you The humble IQ test had become the judge and jury of your human potential. Carol S. Dweck in her book “Min ...

The Art of Co-Marketing

Sharing Articles Consistently creating engaging content is hard. When we met that fateful day for coffee (our offices are only five minutes apart), we ...

10 Ways to Make Your Content Marketing Go Viral

How do you send content viral? It could be a Youtube video, Facebook post, tweet, or almost any social media content that gets shared thousands and th ...

5 Essential Media Buys for First-Time Marketers

When people are searching for your products or services on the search engines, you need to make sure they can find you. But paid search is 100 percent ...

What Startup Entrepreneurs Need to Know About the Influencer Marketing Landscape

In the first quarter of 2017, influencer marketing was responsible for 28 percent of online customer-acquisition, and 67 percent of businesses said th ...

5 Ways Startups Can Help Time-Tested, Traditional Industries Evolve

Businesses trying to sell that disruptive technology to traditional industries might need to adjust, if not overhaul entirely, their sales tactics. Le ...

3 Tweaks That Dramatically Improve Your Sales Funnel