Category: Content Marketing
4 Hacks You Need to Know to Amplify Your B2B Sales
However, B2B buyers are also usually very busy.
Always make sure your video has a purpose in mind and that you follow through with it.
It also help te ...
Just How Much is Your Website Worth, Anyhow? An Easy Guide to Valuation
If you’ve built a digital asset you’re looking to exit from, the first question you likely have is, “This sounds fantastic, but how do I go about putt ...
Smart Advice for Professionally Editing Your YouTube Videos
Plan on spending considerable time editing and re-editing your videos until every second, scene and shot work together to achieve your goals, adhere t ...
6 Email Metrics You Have to Track
On a well-maintained email list, the bounce rate should be small -- ideally, about one percent or less.
Opt-out rate Every time you send an email to y ...
6 Signs Your Company Needs to Rebrand
Brands can and should evolve as the market changes.
To rebrand or not to rebrand, that is the question.
But how do they know when it’s time to rebrand ...
Oh, Lord, Why Do We Even Need to Tell You This? Religion and Branding Don’t Mix.
Two Canadian ice cream entrepreneurs playfully put "Jesus" in the shop name.
If you've ever had a scoop of ice cream so good that you find yourself mu ...
Thinking of Creating Original Research? 8 Things to Consider
If you’re thinking about conducting original research to use the data for your content marketing, there are important questions to ask before you get ...
3 Tips for Hosting a Marketing Industry Event That Doesn’t Suck
One Toronto event featured sessions with titles like The Business of Marijuana, DIY Beer & Craft Culture and Axe Throwing.
Related: 10 Marketing Confe ...
How to Design a Website Exit Pop-up That Significantly Boosts Email Sign-ups
Conversion rate optimization (CRO) is nothing new.
However, as you surf the net, you can't help but notice plenty of web pages that are just begging f ...
How to Get Tons of Glowing Customer Reviews (And Why You Should)
Here are three reasons why your customer reviews and star power rating matters: People pay attention to 5-star customer reviews.
It only takes two or ...