Category: Content Marketing

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Calculate Your Influencer Marketing ROI in 5 Steps

Calculate Your Influencer Marketing ROI in 5 Steps

Step 1: Set campaign goals for accurate ROI tracking The first and most important step in any influencer marketing program is to set clear goals and o ...
5 Google Business Profile Tweaks To Improve Foot Traffic

5 Google Business Profile Tweaks To Improve Foot Traffic

At a recent local search conference, Greg shared that 40 percent of the Google Q&A questions his clients receive are actually leads. A well-positioned ...
Last Week’s Facebook Outage Proves Why Email Marketing Is Still So Valuable

Last Week’s Facebook Outage Proves Why Email Marketing Is Still So Valuable

In your autoresponder or first-touch point, direct the reader’s attention to some of your other winning content and you’ll turn seconds of attention i ...
Three Reasons Most Content Marketing Fails, and What to Do About Them

Three Reasons Most Content Marketing Fails, and What to Do About Them

Among those who thought their content marketing efforts were most successful, 59% had a documented strategy compared with 18% for the least successful ...
8 of the Biggest Google Algorithm Updates of 2018

8 of the Biggest Google Algorithm Updates of 2018

A common struggle for SEO experts is keeping up with Google’s ever-changing search algorithms. In fact, Google’s Dan Sullivan claimed “We do some type ...
Facebook and Instagram Going Dark Should Be a Wake Up Call for Entrepreneurs

Facebook and Instagram Going Dark Should Be a Wake Up Call for Entrepreneurs

Your website and your email list are assets you own. Just like in times past, for some entrepreneurs their business is heavily dependent on organicall ...
How to Smash Silos and Better Integrate Marketing Teams

How to Smash Silos and Better Integrate Marketing Teams

We secured buy-in for technology and onboarded the entire global marketing team to a streamlined project management system for the content, social, PR ...
Learn to Drive More Traffic and Sales With This $29 Social Media Bootcamp

Learn to Drive More Traffic and Sales With This $29 Social Media Bootcamp

If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. One of the best ways to optimize con ...
This Freelancer Onboarding Checklist Will Help Your Company

This Freelancer Onboarding Checklist Will Help Your Company

Encouraging any group of employees to march in step is difficult. Explain the company and business objectives Full-time employees have a tendency to t ...
Rant Alert: Content Marketers Must Up Their Data Game

Rant Alert: Content Marketers Must Up Their Data Game

Keep in mind, the definition of data literacy was about assessment of data presentations, not about data expertise: “Data literacy is the ability to e ...
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