Category: Content Marketing
The Business Story Argument: A Working Framework to Pressure Test Your Story
Its usefulness is in how it can help you pressure test an idea for a story you already have.
But if you can pressure test your ideas more quickly, per ...
Can Your Blog Make Money? Here’s How to Predict Your Chances for Income.
In a nutshell, you need to address the three areas of profitability: direct sales, advertising and affiliate marketing.
No matter what monetization an ...
How to Drive Marketing Results When You’re Facing Budget Cuts
Be clear about your goal during tough times.
The first thing you need to know is that, during tough times, it isn’t just your tactics and strategies t ...
Get Rid of Writer’s Block for Good
Hey there!
This week, Copyblogger combated that terrible, horrible, no good, very bad curse that can plague writers: writer’s block.
And if you want a ...
3 Ways to Make Memorable Small Talk That Gets People Interested In Working With You
"Small talk is the biggest talk we do."
Small talk can be an artful social lubricate that facilitates enhanced conversation, foundational trust as wel ...
How to Grow Your Audience From Zero to Millions in Less Than 5 Years
What is Quartz?
To give you a sense of the magnitude of that reach, here are some metrics as of January 2018 – five and a half years after the company ...
How to Promote Your Mobile App for Free
There are a number of options for marketing your app for free, as well as advertising on a small budget.
However, more often than not, small businesse ...
Abandoned Cart Recovery Is Cheaper Than Marketing to New Clients
Abandoned Cart Emails The first thing you need when sending abandoned cart emails is an email address.
For first time shoppers and returning customers ...
6 Keys to Email Marketing Success
Here are some subject lines of some successful emails I’ve sent out to my Google AdWords customer list: When Google is NOT the Best Way to Get a Custo ...
How to Find the Competitive Edge Your Content Marketing Program Needs
“This is the future of music,” one of her signs read.
Every project must have a video in which the creators explain what they’re doing and why they ne ...