Category: Content Marketing

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How to Grow Your Marketing Agency to 7 Figures

How to Grow Your Marketing Agency to 7 Figures

Opinions expressed by Entrepreneur contributors are their own. If you're stuck trying to figure out how to start an agency, this video is packed with ...
Building a Content Team: A #CMWorld Chat with Andrea Ames

Building a Content Team: A #CMWorld Chat with Andrea Ames

Marketing departments are evolving. And that means the makeup of our teams is changing. To help shed light on some answers, Andrea Ames joined us on a ...
5 Ways to Tap into an Endless Wellspring of Creative Content Ideas

5 Ways to Tap into an Endless Wellspring of Creative Content Ideas

And you really, really don’t want to write this $%&# post today. Because the best way to have more ideas is to capture more ideas. When you capture as ...
A Brief Introduction to Affiliate Marketing for Ecommerce

A Brief Introduction to Affiliate Marketing for Ecommerce

Affiliate marketing is a promotional model that connects merchants with independent marketers who are willing to invest time and money to sell the mer ...
Why Informative Content Will Make You Think Content Marketing Doesn’t Work

Why Informative Content Will Make You Think Content Marketing Doesn’t Work

Similarly, content marketing is content, but not all content is content marketing. The crux of the matter is that creating strictly informative conten ...
Netflix Shows Are Entertaining But Its Digital Marketing Is Masterful

Netflix Shows Are Entertaining But Its Digital Marketing Is Masterful

Personalized content is the best kind. Yet Netflix is uniquely situated to dominate the streaming video revolution thanks to the company’s obsessive a ...
Road Map to Success: Content Marketing Strategy Essentials

Road Map to Success: Content Marketing Strategy Essentials

Before we get started If you are new to content marketing – or to Content Marketing Institute – you may want to start your strategic journey by viewin ...
The Google Ranking Factor You Can Influence in an Afternoon [Case Study]

The Google Ranking Factor You Can Influence in an Afternoon [Case Study]

We’ve been trying to figure this out since the Hummingbird algorithm was dropped in our laps in 2013, prioritizing “context” over “keyword usage/frequ ...
If You Want to Win Over Customers, Appeal to Their Emotions

If You Want to Win Over Customers, Appeal to Their Emotions

Emotive messaging, flash sales and timed promotions have long been staples of the retail arsenal, with impulse-driven purchasing proving to be one of ...
5 Ways Email Marketing Can Help Boost Ranking In a Hurry

5 Ways Email Marketing Can Help Boost Ranking In a Hurry

Of course, unlike other platforms, such as social media and micro-blogging websites, email doesn’t have a direct connection with search engines to imp ...
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