Category: Content Marketing

How to Build an Exceptional Newsletter, According to People Who Did
It seemed that the marketers behind them were more interested in promoting articles and earning blog impressions than in creating an experience worth ...

3 Great Ways to Invest Your Savings (If Your Business Hasn’t Yet Made You a Millionaire)
So I'm here to report three great ways I've found to invest your savings that may work for you if your business hasn't made you a millionaire (yet): 1 ...

6 Ways to Rank Higher on The Instagram Stories Feed
Create high-quality content There was a time when Instagram delivered photos and videos to your feed based on when users added them chronologically.
A ...

How to Grow an Idea into a Fruitful Product or Service
Let’s take it back … Way back … Before the internet was a part of creating your business.
Lots of excitement.
And when a creative idea does get a lot ...

5 Forgotten Ways to Improve Your Link-Building Strategy
People are inclined to link in their content to the best tools they can find in their industry.
Contact the linking website owners or webmasters and a ...

7 Steps to Getting Brand Trust Right
Step 1: Know your brand-trust goals (and how to measure them) Do you want your customers to be raving about your company on review sites?
Be authentic ...

How to Use Domain Authority for SEO – Whiteboard Friday
In this week's edition of Whiteboard Friday, we're delighted to welcome Cyrus Shepard as he explains both what's new with the new Domain Authority 2.0 ...

Five Surefire Ways to Boost Your B2B Marketing Content’s Readership
Lead paragraphs are written to provide the reader a preview of the story to come, summarizing it with only basic facts—the "who, what, when, and where ...

Why Testimonials Are B2B Companies’ Most Important Marketing Tool
A good testimonial outlines key benefits, makes comparisons with other products, and backs up the claims you've made about your product or service.
Th ...

The Gig Economy: A #CMWorld Twitter Chat With Nicky Pasquier
Our community is made up of a diverse group of people.
Freelancers and independent marketers face unique content marketing challenges.
To discuss the ...