Tactics and Strategies that Help You Look (and Think) Like a Pro

Tactics and Strategies that Help You Look (and Think) Like a Pro

This week, we’ve got a bunch of tips, tactics, and strategies to help you get more out of the work you do behind that keyboard. While the promise of the internet seems limitless, the reality is that you still have to make meaningful connections and help potential customers understand your worth — just like every brick-and-mortar business does. On Monday, Stefanie Flaxman outlined the process of going from idea to useful product or service and on to a viable business. If you’re a freelancer or solopreneur, you know that expectation doesn’t always match reality. Expectation might be 9–5 and business casual, but freelancers know that some days it’s 5:00 p.m. before you have time to put on pants. On Tuesday, Claire Emerson shared five ways a freelancer can turn their website into their best salesperson. She includes lots of solid, practical tips to make sure your website is making it easy for potential clients to enthusiastically say “Yes” to your services. And on Wednesday, I was delighted to talk a bit about our one-time colleague Pamela Wilson’s newest book, Master Content Strategy. (Her insights on different strategies for sites at different stages of development are particularly useful.) — Sonia Simone Chief Content Officer, Copyblogger Media by Stefanie Flaxman by Claire Emerson by Sonia Simone by Sonia Simone

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Tactics and Strategies that Help You Look (and Think) Like a Pro

This week, we’ve got a bunch of tips, tactics, and strategies to help you get more out of the work you do behind that keyboard.

While the promise of the internet seems limitless, the reality is that you still have to make meaningful connections and help potential customers understand your worth — just like every brick-and-mortar business does.

On Monday, Stefanie Flaxman outlined the process of going from idea to useful product or service and on to a viable business. She shows how to use content to experiment and test ideas, as well as to connect with the audience that will go on to become your most loyal customers.

If you’re a freelancer or solopreneur, you know that expectation doesn’t always match reality. Expectation might be 9–5 and business casual, but freelancers know that some days it’s 5:00 p.m. before you have time to put on pants.

Fortunately, whether or…

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