In fact, he has openly agreed that guest posting has its fair share of benefits, stating that, “There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). This blog post will help you streamline your process for your business’ guest blogging project. You’re going to have to work on other projects and not having this defined before you start with your project might leave you putting things off for a “later” that will never come. Targets: Set monthly targets for the numbers of emails you’ll send out and the number of guest posts you’ll write during the course of this campaign. Guest posting campaigns can be divided into 5 major parts: Gathering prospects Sourcing opportunities Maintaining an editorial calendar Getting the post published Promoting your guest posts Let’s take a closer look at these steps. Think about it, you’ll most likely get a 7%-10% response rate on your emails (we’ll be looking at drafting great emails in just a bit), so make sure that you have a LOT of prospects lined up. Out of your 100 emails, you’re likely going to get 7-12 responses. Speaking of which: Step 2: Sourcing opportunities While different people do it differently, the most effective way to make sure that things are streamlined is to come up with a list of content topics that you want to write on your guest posts, before you do your outreach. Make sure that you use a dedicated rank tracking software like Unamo or a tool like Synup that has a built-in search engine rank tracking feature. What do you think about this post?
The impact of guest posting on businesses and the relevance of it in today’s world has been one that’s attracted much debate.
But it’s widely agreed upon that guest posting (if done “ethically”) still works.
Even though Matt Cutts has claimed that “guest posting is done”, he was only referring to the spammy practice of gaining quick and dirty links for your website.
In fact, he has openly agreed that guest posting has its fair share of benefits, stating that, “There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Those reasons existed way before Google and they’ll continue into the future. And there are absolutely some fantastic, high-quality guest bloggers out there.”
And in all fairness, that’s very true. Guest posting can have some great benefits, like:
- Helping you earn backlinks to your website that help improve organic search rankings.
- Bringing in referral traffic to your website from other publications and blogs.
- Introducing you and/or your brand to a completely new audience.
However, guest blogging is hard work, and it’s definitely not something that you can do overnight. A guest blogging campaign requires you to plan ahead and needs regular, persistent effort.
If you’re wondering how you can launch and execute a successful guest blogging campaign, worry not. This blog post will help you streamline your process for your business’ guest blogging project.
Here’s our step-by-step guide to creating a scalable guest posting strategy. But before that, let’s talk about something important.
Step “0”: Planning
Like most projects, running a successful guest blogging campaign requires a clear plan with your goals and tasks laid out for you before you begin. Create a project plan document that contains these key pieces of information:
- Goals: Write down the goals you intend to achieve with the launch of this project. Are you looking to rank in the top spot for a few industry-related keywords that have a high search volume? Are you looking to get more referral traffic for your business from this campaign? Define your goals first so you can strategize and plan ahead accordingly. You do not want to find yourself in a position where you’ve worked for months to suddenly find out that your goals were ill-defined and the returns from the campaign weren’t great.
- Timeline: Know exactly when you want to launch and end your campaign before you set out to do it. You’re going to have to work on other projects and not having this defined before you start with your project might leave you putting things off for a “later” that will never come.
- Targets: Set monthly targets for the numbers of emails you’ll send out and the number of guest posts you’ll write during the course of this campaign. This will help you stay on track with your plan and achieve your goals in a more streamlined manner
Once you have all this defined, you’re good to go! Guest posting campaigns can be divided into 5 major parts:
- Gathering prospects
- Sourcing opportunities
- Maintaining an editorial calendar
- Getting the post published
- Promoting your guest posts
Let’s take a closer look at these steps.
Step 1: Gathering prospects
When you’re thinking of doing things at scale, you’ll have to plan ahead and follow a process. The first step of your guest posting process should always be prospecting, since that’s where it all begins.
Think about it, you’ll most likely get a 7%-10% response rate on your emails (we’ll be looking at drafting great emails in just a bit), so make sure that you have a LOT of prospects lined up. And this is what I mean when I say “a LOT”:
Say, you’re planning to start ranking well for 5 big keywords on Google in a span of 8-10 months. This is what your project roadmap should look like:
- Build a list of 1000 marketers/blog-owners. Make sure you record their first name, company name, and email ID (you’ll see how this helps in just a bit). You can use a tool like Buzzstream to get the job done effectively.
- Put them into buckets/batches of 100 each. You can use tags on Buzzstream, or you can create segments/groups on your prospecting and email marketing software to achieve the same effect. (Note: Make sure you’re only gathering prospects that have a DA (Domain Authority) that is 40+, or at least higher than your website’s DA, since the quality of the host website and the backlink matters)
- Reach out to each batch of prospects at the beginning of the month. Out of your…
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