1) Types of Product Videos A product video explains and visually shows your product’s benefits. All that being said, not all product videos are the same. Character animation videos Character animation videos open up limitless possibilities to craft a unique video that suits your brand and your budget at the same time. In this way, you’ll maximize engagement. Nothing could be more compelling than a short story featuring your product as the hero who will improve your audience’s life. Check out how the final result will look: 4) Voice over, music and sound FX Don’t forget to pay attention to post production. If your hire a professional company you’ll only need to tell them some basic information about your target audience, your product’s benefits and your video’s main goal. Every technique has its own benefits so choose the one that suits your product best. Write a story to show your target audience how your product will improve their life. Having said that, take your time to research portfolios and testimonials and choose the best video production company.
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What about letting your product shine on the web with a stellar video? I bet your product or service deserves that.
Remember that 82% of customers conduct research online prior to making a purchase. In fact, product videos work great in the decision stage of the buyer’s journey because you can show what makes your product better than your competitors’ and accelerate the journey of leads in your funnel.
With video being the king of content nowadays, you can’t miss out on the opportunity to show all your product’s features and differentiators in a compelling and engaging way. Keep in mind that 90 percent of customers report that product videos help them make purchase decisions. On top of that, 64% of customers are more likely to buy a product online after watching a video about it.
In this article, we’ll address the most essential aspects you need to consider before creating an effective product video.
Let’s get started!
1) Types of Product Videos
A product video explains and visually shows your product’s benefits. However, an outstanding product video should go beyond that. You need to leverage your video to help your audience understand how your product/service will solve their problems, in which situations they will enjoy it and how it will fit their everyday lives.
All that being said, not all product videos are the same. There are several video techniques that are suitable for different kinds of products/services. Let’s review the most popular ones:
Motion Graphics
There are some products that need to be explained in detail because they’re complex or technical.
Motion graphics are pieces of digital footage or animations which create the illusion of motion or rotation. You can harness this power to show a technical product in full detail.
As you have seen, motion graphics is the best choice for a software platform if you want to show its features in detail without losing your audience’s attention.
Character animation videos
Character animation videos open up limitless possibilities to craft a unique video that suits your brand and your budget at the same time. They will represent your target audience to help them feel related to the story. In this way, you’ll maximize engagement.
The most popular type is 2D, in which characters and scenarios are created in a two dimensional space by using perspective to recreate the illusion of depth. Take a look at this capture as an example:
Whiteboard animation
We all connect a whiteboard with a learning situation that’s why we tend to pay attention to what is being said. As the action is developed in front of our eyes we are curious about what’s coming next and what the next drawing will be. If you combine that engagement power with an educational focus, you can convey a complicated message in a compelling short video like this one:
Screencast
Another way to show how software or an app works is to digitally record a computer screen. This technique provides a lower level of engagement than the previous one but it is a low-budget type of video that can suit startups perfectly.
Live action videos
These are the classic TV commercials. They feature real actors enjoying the product in hands-on…
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