Category: Content Marketing
4 Tips for Creating Mobile-First Content That Converts
What works best for your desktop visitors may fall flat with your mobile audience.
Let’s take a look at a few tips that help you to convert your mobil ...
How This Mom Hits 7 Figures a Month Using Social Media
Lindsay Teague Moreno is an author, podcaster and business owner whose business has been known to bring in seven-figure months.
In just two short year ...
How the New Animated Smash, ‘CoCo,’ Got It Right, in Its Outreach to Latino Audiences
CoCo should be required viewing for any marketer looking to engage the U.S. Latino market as authentically, tastefully and creatively as the film does ...
Your Startup’s Most Important Investment Is Customer Education
And that number is going up -- the same study showed that 43 percent of consumers trust advertising even less than they used to.
The research found th ...
Content Marketing KPIs, Defined
When creating your measurement framework, it’s important to include just the right amount of data that you need to make decisions.
To help get you sta ...
Audience Strategist: The New, Critical Role on Your Content Team
Our content marketing research this year illustrates that one of the key differentiators of those who are succeeding with content as a strategic funct ...
Don’t Forget Bing for 2017 Holiday Advertising
Google holds a dominant share of search volume in the U.S. and even the name Google is synonymous with online searching.
It shows that a large portion ...
The Generation Gap: 6 Tips to Help You Understand and Serve Millennial and Generation X Clients
Buyers aged 37-51, generation X, make up 28 percent of recent home buyers.
Here are six tips to help you serve Millennial and generation X clients.
Ge ...
How to Make Money With Facebook Ads
And how do you use Facebook ads to make money online.
Everyone wants to make money with their Facebook ads.
If you follow the formula, you'll be a ste ...
Why Storytelling Will Continue to Be the Go-To Marketing Strategy in 2018
Image credit: Morsa Images | Getty Images This story appears in the December 2017 issue of Entrepreneur.
Traditionally, you raised money from friends ...