Category: Content Marketing
Publishing Frequency: Why (and How) We’re Changing Things Up
How often do you read the weekend posts on Content Marketing Institute the day they’re published?
We can tell from traffic the answer is “sometimes” f ...
![6 Ways Manufacturing Marketers Can Improve Their Content Marketing [New Research]](http://www.marketinghub.today/wp-content/uploads/2017/12/6-ways-manufacturing-marketers-can-improve-their-content-marketing-new-research.jpg "6 Ways Manufacturing Marketers Can Improve Their Content Marketing [New Research]")
6 Ways Manufacturing Marketers Can Improve Their Content Marketing [New Research]
For example, a company getting started with content marketing might invest in a team that can get the organization to the mature phase in a short peri ...
Designing a Page’s Content Flow to Maximize SEO Opportunity – Whiteboard Friday
Rand covers the questions you need to ask (and answer) and the goals you should strive for in today's Whiteboard Friday.
This week we're going to chat ...
Stop Spending So Much Money on Lead Generation and Do This Instead
Yet, if you're like most entrepreneurs, you dedicate most of your time and money toward getting more leads and sales, using the standard online market ...
Is Sending Out a Press Release Really Worth the Money?
This press release will go everywhere, the rep says, to thousands of outlets, with a potential audience of nearly 100 million people.
You don't quite ...
Digital Marketing Trends Are Evolving: Here Are 4 Ways You Can Stay Relevant
Alongside this marketing channel," Yeung pointed out, "ecommerce business should use other means to diversify their digital marketing strategy.
Who wi ...
Agencies Are Scrambling to Meet Client Demands for Amazon-Specific Solutions
Amazon is no sleeping giant.
“We’ve seen a lot of successful campaigns that are focused on driving conversions on the Amazon platform.” Even brands th ...
The Complete Guide to Direct Traffic in Google Analytics
What is direct traffic?
In short, Google Analytics will report a traffic source of "direct" when it has no data on how the session arrived at your web ...
Everything Wrong With Marketing Speak, in 1 Chart
At 4:40 pm on Thanksgiving, as I was explaining how I’d found synergy between two family recipes to optimize the juiciness of the turkey, I realized t ...
This Marketing Strategy Might Revolutionize the Industry the Way Email Did. Here’s How to Get Ahead of the Trend.
Email revolutionized the marketing industry.
Now Messenger marketing has a chance to do the same.
What is Messenger marketing?
It's a combination of a ...