Category: Content Marketing
Which of My Competitor’s Keywords Should (& Shouldn’t ) I Target? – Whiteboard Friday
You don't want to try to rank for every one of your competitors' keywords.
In today's Whiteboard Friday, Rand shares his recommended process for under ...
Meet CMI Team Member: Clare McDermott
If you’re a Chief Content Officer (CCO) magazine subscriber or reader, you’ve enjoyed the work of Clare McDermott, our chief consulting editor.
Aside ...
How Can Small Businesses Compete in the New Age of Email Marketing? 3 Ways.
So, all I'm saying here is that email marketing has changed immensely since the first email marketing tool for small businesses was introduced way bac ...
Thanksgiving Week (and a Great Sale) on Copyblogger
It’s Thanksgiving week in the U.S.!
My creative output this week will be mainly culinary — I’ve got three kinds of pie to bake tomorrow, plus all of t ...
18 Marketing Trends to Watch in 2018
With the release of the iPhone eight and iPhone X, Apple has made it clear that they are betting on augmented reality (AR).
They'll consume content, o ...
Entrepreneurs, Here Are the 5 Ways to Throw the Best First Event Ever
Social media is a great tool for keeping event marketing costs down while maximizing awareness.
Once the event has started, social channels still play ...
3 Lessons Entrepreneurs Can Take from Hollywood’s War on Rotten Tomatoes
Suddenly, the freshness rating of a film became more important than audience interest in terms of success -- even though data scientists have found th ...
How to Produce Content That Doubles Your Sales Funnel Conversion Rate
Despite the misconception that content marketing works only at the top of your sales funnel, it can actually be used at every stage of the sales funne ...
Black Friday Sale: Huge Savings on StudioPress Premium WordPress Themes (Starts Today!)
Just think of it as … Really Dark Gray Tuesday.
Or Onyx Tuesday.
Or you can think of it as just Tuesday.
If you’re not yet familiar with Pro Plus, it’ ...
17+ Guest Blogging Rules All Blog Managers Wish You Knew
But there’s a unique golden rule for guest bloggers: Read the guidelines.
The first step – before you focus on the guest work – is to figure out which ...