Category: Content Marketing
9 Stats That Will Make You Want to Invest in Content Marketing
Pit content marketing against paid search, and content marketing gets three times the leads per dollar spent.
These ads are served to consumers whethe ...
This Week in Content Marketing: Mercedes Launches Revenue-Based Content Model
If you enjoy our show, we would love it if you would rate it or post a review on iTunes.
In this week’s episode This week, Robert ponders how we prepa ...
3 Books That May Change How You See The World
Reading books and taking the time to discover, learn and create sit in that frame.
Here are three books I have read recently that may change how you s ...
It’s Worse Than Pointless to Continually Ask ‘What’s a Good Conversion Rate?’
Given the obvious financial importance of improving your conversion rate, it’s no wonder that Google searches for "conversion rate optimization" are s ...
20 Tips to Organically Market Your Brand on Instagram (Infographic)
Image credit: Alexandra Iakovleva | Getty Images Instagram has proven to be the marketing platform of the future, catapulting many brands to new heigh ...
This Week in Content Marketing: Latest Content Marketing Spending Stats Hard to Believe
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.
If you enjoy our show, we would love it if you woul ...
This Psychological Trick Can Make You a More Empathetic Marketer
As you know by now if you’ve followed my social media channels, I’ve been exploring the concept of empathic marketing over the past few weeks.
I’ve du ...
25 LinkedIn Facts and Statistics You Need to Share
Much snake oil and not enough authentic connecting.
Weak ties and strong ties Whether it’s Twitter, Facebook or LinkedIn you can connect online with p ...
Content That Gets You Links: A #CMWorld Chat with Steve Rayson
Your content gets shared.
But is that enough to build authority or increase traffic?
He believes content should attract both shares and links.
Here we ...
3 Ways Content Brought My Company Back From Bankruptcy
The stress kept building, culminating one terrible night when I called our bank’s automated line to hear we were overdrawn.
Starting anew Until the cr ...