Content That Gets You Links: A #CMWorld Chat with Steve Rayson

Content That Gets You Links: A #CMWorld Chat with Steve Rayson

Your content gets shared. But is that enough to build authority or increase traffic? He believes content should attract both shares and links. Here we’ll share some highlights from the chat. You can read a full summary of tweets in our Storify recap. You may also want to take a look at Rayson’s post on the Content Marketing Institute blog. Why is it important for marketers to think about how and why their content will be amplified before they create it? A1: If you create great content without a distribution plan, it may end up being wasted effort. (answer: no, it would not). #cmworld — Martin Lieberman (@martinlieberman) November 14, 2017 A2: Shares – because they found it valuable and think people who follow them would benefit.

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Your content gets shared. But is that enough to build authority or increase traffic? For every piece of content, BuzzSumo owner Steve Rayson says you need an amplification strategy. He believes content should attract both shares and links. To discuss this topic more, we invited Rayson to a recent #CMWorld Twitter chat. Here we’ll share some highlights from the chat. You can read a full summary of tweets in our Storify recap. You may also want to take a look at Rayson’s post on the Content Marketing Institute blog.

Why is it important for marketers to think about how and why their content will be amplified before they create it?

A1: If…

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