Category: Content Marketing
How to amplify your content marketing with influencer-driven writing contests
But how to engage influencers into creating content for your company blog?
Benefits of holding a content marketing contest There so many marketing opp ...
How to Write Marketing Case Studies That Convert
What project(s) were launched as part of the strategy?
How did you and the client work together?
Case studies are obviously great for showing proof of ...
The 11 Best Social Media Automation Tools For Smart Content Marketers1
The thing to remember with any type of social media marketing is that you will still have to spend some time on social media.
If it is great news that ...
This Week in Content Marketing: Why Won’t CMOs Consider Buying Media Companies?
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.
If you enjoy our show, we would love it if you woul ...
So, What’s Your Story? 3 Ways Storytelling Can Help Boost Your Business.
Storytelling connects us with what our audience needs.
But, focusing on your products, your services, your company isn't what your audience needs.
And ...
Entrepreneurs: Here’s What You Need to Know About Your Company’s ‘Net Promoter Score’
NPS .
And it's an important measure that emerges when you ask your customers the most important question of all.
By answering this question with a "ye ...
$6 Billion in 2 Days: Black Friday and Cyber Monday by the Numbers
Further research from Adobe showed that Black Friday in 2016 became the first day in retail history to surpass $1 billion in mobile sales.
While Adobe ...
How 7 Brands Connect With Audiences Through Long-Form Video Content1
To generate awareness for the program and discourage throwing away clothes, they created the short film, “Worn Wear.” In “Worn Wear,” Patagonia shares ...
A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy
We’re sharing it now because too many people are still confused about the terms.
Are you looking for a job – or looking to hire someone – in a field a ...
Don’t Be Overwhelmed by Facebook Advertising: 10 Tips to Use Any Time
When it comes to Facebook advertising, it is crucial to know your customers well enough to create a highly targeted Facebook ad audience.
To make sure ...