Stop Spending So Much Money on Lead Generation and Do This Instead

Stop Spending So Much Money on Lead Generation and Do This Instead

Yet, if you're like most entrepreneurs, you dedicate most of your time and money toward getting more leads and sales, using the standard online marketing tricks to do so. Not with the same ad or video, but with different pieces of content each time that ensure you remain top of mind, all the time. While your competitors are busy putting people into one funnel after another, you can prove you are the most relevant person in your industry. The best part is, this approach will save you money because you no longer focus on lead generation or webinar registrations, but instead on becoming "top of mind" (which is much cheaper). Your first step to becoming an omnipresent and relevant force is to treat your audience as human beings, not as leads. Your competitors worry about not getting leads and sales, and forget about why they want these leads and sales in the first place. If not, I create new content until I find the most relevant "thing" that will help them right now. With this approach, you won't have to stoop to scarcity tactics ever again, which is when you're ready for the next step. You still need to tell your audience when to buy. Continue to show up with relevance every day, and give them the right message at the right time.

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Stop Spending So Much Money on Lead Generation and Do This Instead

You’re tricked into thinking you want more sales, more leads and more customers.

But, you don’t want more sales — you want more profit. You don’t want more leads — you want more calls. You don’t want more customers — you want more people to buy your stuff, come back again and again, and talk about how amazing you are with their friends.

This is how to become an influencer in your industry.

With this outlook, it isn’t about the simple want of more, but rather your desire to have a greater impact (on their lives and yours). But, this doesn’t just happen. As human beings, we need intimacy and connection. We need to believe what we’re buying (and who we’re buying it from) is the real deal.

Yet, if you’re like most entrepreneurs, you dedicate most of your time and money toward getting more leads and sales, using the standard online marketing tricks to do so.

But, what if you didn’t? What if instead of spending so much money on lead generation, you spent it on getting in front of your audience more often? Not with the same ad or video, but with different pieces of content each time that ensure you remain top of mind, all the time.

While your competitors are busy putting people into one funnel after another, you can prove you are the most relevant person in your industry. You can seem to appear everywhere in their lives: their Facebook feed, inbox, YouTube, large publications, Facebook Messenger, Twitter, Instagram, etc.

The best part is, this approach will save you money because you no longer focus on lead generation or webinar registrations, but instead on becoming “top of mind” (which is much cheaper).

So, if you want to know how to become an influencer and your industry’s “go-to” expert, this is how.

1. Value customers as human, not leads.

Your first step to becoming an omnipresent and relevant force is to treat your audience as human beings, not as leads. Your competitors have set the bar so low. You know this already, because every time you log into Facebook you’re bombarded with the same lead-gen driven messages.

There’s so much content these days that everyone panics. Your competitors worry about not getting leads and sales, and forget about why they want these leads and sales in the first place.

Not you; not if you want to know how to become an influencer in your industry. For this, you need to prove you are relevant — and this begins with building a meaningful connection with your audience. If every post, email and message you publish is about your products and services, you are not treating customers as humans. Share your story and life…

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