Category: Content Marketing
11 New Video Tools in Social Media
There are updates on monetization and analytics, content deals, mobile viewing apps, and several updates on live streaming.
Facebook Pages can now go ...
25 Ways to Market Your New Business on Little or No Money
Luck has nothing to do with your success in marketing a new business or making sales.
Reaching out directly to new customers might sound scary at firs ...
5 Content Marketing Ideas for July 2017
5 Content Marketing Ideas for July 2017.
In July 2017, ecommerce content markers should have no shortage of content ideas, including producing article ...
How to Write a Style Guide for Your Brand
How to Write a Style Guide for Your Brand.
One way to foster authenticity is by achieving consistent communication and branding by creating a style gu ...
Is Your Brand Really Who It Says It Is?
Is Your Brand Really Who It Says It Is?.
Welcome to the quagmire that is authenticity in social media.
I’ve read a number of articles arguing that aut ...
How Does Google Handle CSS + Javascript “Hidden” Text? – Whiteboard Friday
How Does Google Handle CSS + Javascript "Hidden" Text?
Does Google treat text kept behind "read more" links with the same importance as non-hidden tex ...
Influencer Marketing for B2B: 4 Examples That Prove It Can Work
The benefits of influencer marketing Before we get into some examples of B2B influencer marketing, let’s cover the benefits of investing in this chann ...
Why Companies Are Failing to Grasp the Digital Customer Experience
In a 2016 report, the Economist Intelligence Unit 1 makes a bold assertion: “Customer experience” will overtake “mass advertising as a preferred chann ...
The 3 Most Effective Ways to Grow Your Email List
The 3 Most Effective Ways to Grow Your Email List.
As a content strategist, I ask people about their content marketing goals every day.
It’s hard to k ...
‘You Can’t Hit What Your Eyes Don’t See’: How Time Inc. Became a Media Company Built on Data
As a media company, Time Inc. remains committed to backing those covers with hard-hitting stories.
Moreover, how do we target the consumer based on ev ...