Category: Content Marketing
How to Do Interactive Marketing the Right Way
How to Do Interactive Marketing the Right Way.
The ad garnered attention all right, but not the right kind; and critics called Burger King out for bei ...
Flowchart: Should My Brand Hijack This Twitter Trend?
Flowchart: Should My Brand Hijack This Twitter Trend?.
Sometimes they’re funny, sometimes they’re a little dark and confessional, but they always seem ...
Flowchart: Should My Brand Hijack This Twitter Trend?
Flowchart: Should My Brand Hijack This Twitter Trend?.
Sometimes they’re funny, sometimes they’re a little dark and confessional, but they always seem ...
Learn How to Ask For the Sale
In direct mail sales pieces, the way you ask for the sale is with a “call to action.” Your offer is a critical part of your sales piece (along with li ...
11 Visual Storytelling Tools and How They’ll Help Your Content Marketing
11 Visual Storytelling Tools and How They’ll Help Your Content Marketing.
Here are 11 of the top software programs, websites, and more for creating yo ...
Doors Are Open for Certification (and Other Fun Things)
Doors Are Open for Certification (and Other Fun Things).
Remember all the conversations we’ve been having about the Certified Content Marketer program ...
How to Create Useful How-To Video Content: Essential Toolbox
Creating how-to videos doesn’t require big budgets either.
You can create a high-quality how-to video in-house by using affordable tools I am listing ...
The Big Top: A New Model for SEO-Driven Content
Think about it: When was the last time you clicked through on a blog post that was over a year old?
#1: Create Your Tentpole(s) The tentpole content i ...
Site Crawl, Day 1: Where Do You Start?
Site Crawl, Day 1: Where Do You Start?.
When you're faced with the many thousands of potential issues a large site can have, where do you start?
First ...
4 Keys to Data-Driven Marketing, According to Deloitte CMO Alicia Hatch
4 Keys to Data-Driven Marketing, According to Deloitte CMO Alicia Hatch.
There’s a big difference between data and insights Hatch was quick to point s ...