11 Visual Storytelling Tools and How They’ll Help Your Content Marketing. Here are 11 of the top software programs, websites, and more for creating your visual content marketing stories. National Geographic is great at creating interactive maps that make information easy and fun to look at. Uberflip Uberflip helps content marketers create engaging content and keep it all organized. Because visual content performs so well on social media, being able to create it is crucial for marketers. This is an example of the type of visual content you could create for social media with Canva. It’s a website that lets you make art out of words. Here’s a cool infographic like the ones Visage helps design. Social Media Resizer This tool provides a simple but very necessary service for marketers. If the images you use on social media don’t look good, they won’t be nearly as effective.
Storytelling and visuals are two of the most powerful tools content marketers have. Both of these attributes can help get ideas across more effectively and increase engagement. Combining these two elements—well, that’s a recipe for success.
How can marketers go about creating a successful visual story? Luckily, there are plenty of tools available to help you take a marketing yarn and weave it into a beautiful visual. Here are 11 of the top software programs, websites, and more for creating your visual content marketing stories.
Ceros is a design platform that makes it easy for marketers—or anyone, really—to create infographics, e-books, and websites without the need for coding knowledge. It enables you to create aesthetically pleasing designs easily, animate them, and input features like social media plug-ins and pop-ups. It also includes access to a catalog of fonts and icons.
Here’s an example of an animated infographic created by Fitbit using Ceros. Infographics are popular these days, and they’re very effective pieces of content. The animation in this one, though, helps it stand out from the crowd and makes it more engaging.
Infographics are a fantastic way to organize information visually. They make text easy to digest and tend to get shared a lot on social media. Infogr.am is a tool that makes designing your own infographics a simple process. You can also make cool charts and maps by using one of Infogr.am’s themes.
National Geographic is great at creating interactive maps that make information easy and fun to look at. Here’s an example of a map of U.S. states and their ecological footprints. You could easily create something similar with Infogr.am.
Uberflip helps content marketers create engaging content and keep it all organized. It features tools for creating interactive flipbooks, as well as an attractive home for all your content. Uberflip also includes tools for adding in things like calls to action and social media buttons. There’s even a place where marketers can manage all their content and receive insights about it.
Dyn, a company that offers internet management services to businesses, has an example of a great content page on its website. It looks good visually and has content organized in an easy-to-use way.
If you’ve got a bunch of photos from a company event or some other function and want to share them with your customers, try using Loupe to help you present them in an interesting way. Loupe lets you make a collage of your photos in a custom shape, send them in a card, or even look for photos in a Where’s Waldo-inspired game.
Here’s an example made with Loupe of the Apple logo made up of a collage of photos. Sharing your photos in a creative way like this can make your content more interesting and help develop a strong brand identity.
If you really want to make your photos stand out, try using Aviary. This site or app features a bunch of different…