Flowchart: Should My Brand Hijack This Twitter Trend?

Flowchart: Should My Brand Hijack This Twitter Trend?. Sometimes they’re funny, sometimes they’re a little dark and confessional, but they always seem to connect strangers. And every day, a brand comes along, sees those connections, and thinks: Oh yeah, it’s time to be a part of the #conversation. At best, you’re Denny’s and manage to be hilarious and self-aware. when you check the trend feed and it's obvious someone's just putting whatever in there pic.twitter.com/i72gxjLeLW At worst, you end up like these brands. At Contently, we decided to create a handy flowchart to help brands out. (This flowchart was actually in the Summer 2016 edition of Contently Quarterly, our print mag, but I totally forgot to post the standalone infographic until now. Divisible content!) Once you print this flowchart out and tape it to the forehead of your 23-year-old social media manager, you’ll never have to worry about a tweet gone wrong again. Click on the flowchart below to see it up close.

Flowchart: Should My Brand Hijack This Twitter Trend?
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Every day, a new Twitter hashtag magically emerges and fills our lives with something unexpected. Sometimes they’re funny, sometimes they’re a little dark and confessional, but they always seem to connect strangers.

And every day, a brand comes along, sees those connections, and thinks: Oh yeah, it’s time to be a part of the #conversation. This usually doesn’t end well.

At best, you’re Denny’s and manage to be hilarious and self-aware.

when you check the trend…

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