Category: Content Marketing

7 Things You Should Know Before Researching Content Marketing Solutions
“What kind of pants?” you ask.
Sadly, this is how many first-time marketers approach content marketing solutions during their initial selection proces ...

How to Create Exceptional Content Even If You Suck at Creating Content
How to Create Exceptional Content Even If You Suck at Creating Content.
Some of them started out with very few life skills.
His business model didn’t ...

Tech Companies: Use This Litmus Test Before Hiring a Content Marketing Agency
Tech Companies: Use This Litmus Test Before Hiring a Content Marketing Agency.
You’ve decided that you need help with your marketing efforts and hirin ...

Are Cryptocurrency Micropayments The Future Of Content Marketing?
Other funding models, such as subscriptions and paywalls, have been implemented to mixed success – after all, on the Internet, there’s always the opti ...

2017 “State of the Creator Economy”: Content and Influencer Marketing Ranked Most-Effective Investment by U.S. Marketers
Marketers.
“Once again, IZEA is to be commended for its leadership investment in an objective nationwide investigation that reveals how Influencer and ...

7 Creative Ways To Revamp Your Content Marketing
But between all the demands for blogs, YouTube videos, infographics, backlinks and more, it’s easy to engage in “” just so you can check it off the li ...

5 Trends Influencing the 2017 B2B Content Marketing Budget
Once considered a radical and disruptive idea, content marketing has moved into the mainstream in a relatively short time.
Content marketing trends ha ...

9 Content Marketing Tools You Need To Know
9 Content Marketing Tools You Need To Know.
Despite challenges, content marketing does work, and it should be a central part of every marketing plan.
...

Are Visitors Really The Right Metric To Measure In Content Marketing?
Are Visitors Really The Right Metric To Measure In Content Marketing?.
That’s why many content marketers drill down to individual metrics, like site v ...

Leveraging Unique Data For Powerful Content Marketing
Leveraging Unique Data For Powerful Content Marketing.
Whenever we look back at our best performing content, the data is pretty clear: when we leverag ...