Tech Companies: Use This Litmus Test Before Hiring a Content Marketing Agency

Tech Companies: Use This Litmus Test Before Hiring a Content Marketing Agency

Tech Companies: Use This Litmus Test Before Hiring a Content Marketing Agency. You’ve decided that you need help with your marketing efforts and hiring a content marketing agency is the best fit for your company. But beyond those basic questions any company should ask before hiring an agency, you need to dive deeper before handing the keys over to someone who will be talking about your solution in the marketplace. In the worst case scenario, the agency could hurt your brand with your customers by making you look like you have no idea what you’re talking about. Here are five things you should do before hiring a content marketing agency: 1. Review their background Every company should do this before hiring a content marketing agency, but it’s particularly important for tech companies to take a close look at the agency’s background. Have they worked with technology companies before? Talking to their current or previous customers is even better, since you’re less likely to get the typical marketing spin you’ll find in a case study. Ask what questions they have The standard interview question for candidates joining your team works well when hiring a content marketing agency. Or, to think of it another way, the best content marketing agencies will take a journalistic approach to the work they produce. With a little due diligence and a thorough vetting process, you can make sure that you hire a content marketing agency that meets your needs on your very first try.

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You’ve decided that you need help with your marketing efforts and hiring a content marketing agency is the best fit for your company. You already know the essential questions you should ask, and understand that you need a content marketing plan to reach your goals. But beyond those basic questions any company should ask before hiring an agency, you need to dive deeper before handing the keys over to someone who will be talking about your solution in the marketplace.

If you hire the wrong agency, you may spend tons of extra time fixing their work so that it accurately describes your technology. In the worst case scenario, the agency could hurt your brand with your customers by making you look like you have no idea what you’re talking about.

Technology marketing is a unique challenge. It requires an expert blend of art and science, which can be tough to find. Even if you’ve found a content marketing agency that claims to “know tech,” how do you know if they can really deliver the right message to your audience (an audience that almost certainly knows technology better than a marketer)?

Here are five things you should do before hiring a content marketing agency:

1. Review their background

Every company should do this before hiring a content marketing agency, but it’s particularly important for tech companies to take a close look at the agency’s background. Have they worked with technology companies before? And if not, have they at least worked in several other industries that require them to explain complex products and solutions?

You’ll also want to review the background of the specific account managers and writers who you’ll be working with at the agency. They should…

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