Category: Content Marketing
A Survey-based Marketing Campaign for Ecommerce
It is the thing that will attract journalists or bloggers.
That story begins with the questions.
Good questions should result in interesting survey re ...
4 Eye-Opening LinkedIn Video Marketing Trends You Need To Be Aware Of This Year
Here are the video trends you can expect to see from savvy B2B marketers in 2019.
And like Twitter, viewers want to share quality content.
Video conte ...
Rewriting the Beginner’s Guide to SEO, Chapter 6: Link Building & Establishing Authority
Trustworthy sites tend to link to other trustworthy sites, and spammy sites tend to link to other spammy sites.
But what is a link, exactly?
How do yo ...
![How to Get to Great Ideas by Pushing Past the Obvious: Dave Birss Talks to Marketing Smarts [Podcast]](http://www.marketinghub.today/wp-content/uploads/2019/01/how-to-get-to-great-ideas-by-pushing-past-the-obvious-dave-birss-talks-to-marketing-smarts-podcast.jpg "How to Get to Great Ideas by Pushing Past the Obvious: Dave Birss Talks to Marketing Smarts [Podcast]")
How to Get to Great Ideas by Pushing Past the Obvious: Dave Birss Talks to Marketing Smarts [Podcast]
"One of those main myths is that creativity is binary, so you're either creative or you're not, or an idea is either creative or it isn't," he says.
T ...
Your 2020 Mission: A Unified Strategy for Content in Your Marketing
And then, more recently, as approaches such as branded content, brand journalism, native advertising, and brand experience (yeah it’s a thing) grew in ...
A Simple Three-Point Checklist for Documenting Your B2B Content Strategy Right Now
We’ll start with the first part.
Why is a Documented B2B Content Strategy So Important?
When your content strategy is documented, you don’t have to re ...
Podcasts as a Learning (and Teaching) Medium for Marketing (And More)
Marketers are happier and more productive when they're learning.
That's a fact: In the recently published Marketer Happiness Study from MarketingProfs ...
5 Ways to Get More People to Your Content
As Perri Robinson, head of marketing at Meltwater, says, “No matter how good (your content) is, it matters how you are distributing it.” Instead of ra ...
Redirects: One Way to Make or Break Your Site Migration – Whiteboard Friday
Correctly redirecting your URLs is one of the most important things you can do to make a site migration go smoothly, but there are clear processes to ...
Mapping the Overlap of SERP Feature Suggestions
From carousel snippets to related searches to “People also ask” boxes and “People also search for” boxes, the Google SERP is jam-packed with features ...