Category: Content Marketing
How to Get More From Your Livestream After the Broadcast
Most of the tactics I’ll share with you are relevant for whichever streaming site you use.
Once your live video is saved and shared, you can edit and ...
Why 2019 Will Be The Year of Healthcare Content Marketing
At the same time, voice searches for healthcare topics are expected to rapidly increase in 2019.
It’s time for healthcare providers and systems to rea ...
Beyond Nostalgia: How Brands Can Leverage the Powers of ‘Fauxstalgia’ and ‘Newstalgia’
Millennials are the last age cohort to remember life with CDs and without digital technology.
After all, our past experiences have formed who we are p ...
‘Bird Box’: Breaking Barriers in the Streaming World by Marketing Through Memes
Take off your blindfolds, marketers!
Netflix's hit show found a new marketing path.
Whether or not you’ve actually watched Bird Box, you’ve definitely ...
The Worst SEO Mistake You Can Make: Ignoring Content Distribution
): Considering that so much content is being produced, what's the solution to making content marketing work for you today?
What is content distributio ...
5 Things No One Tells You About Running a Million-Dollar Business
Certainly, with a lot of hard work and a good support system, it is possible to reach a million dollars in your business, but you need to be aware tha ...
How to Invest in Videos, Apps, Big Content
The problem is that even a simple video may cost several thousand dollars to produce — with no guarantee of success.
Or you could cultivate big market ...
7 Digital Marketing Trends To Watch Out For In 2019
Most businesses use social media, search, and email as marketing channels.
An omnichannel strategy is your company’s best way to build a one-of-a-kind ...
Dump the Sales Funnel in Favor of Lifecycle Marketing
The sales funnel is obsolete.
As early as 1904, the model was illustrated as a chart, with each stage influencing and leading to the next stage.
Enter ...
Two Key Marketing Opportunities Amid Stories of Fake Traffic and Fraudulent Metrics
When polled by CMO Council last year, 62% of marketers indicated that reports about false and faulty metrics have caused them to pull back on spend wi ...