Category: Content Marketing

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Retain the Shopify Customers You Attract this Peak Shopping Season

Retain the Shopify Customers You Attract this Peak Shopping Season

The average conversion rate of ecommerce sites stands at just under 3 percent. Whether the customer is talking to a real person or a bot, live chat to ...
Retain the Shopify Customers You Attract this Peak Shopping Season

Retain the Shopify Customers You Attract this Peak Shopping Season

The average conversion rate of ecommerce sites stands at just under 3 percent. Whether the customer is talking to a real person or a bot, live chat to ...
Customer Intent Has Changed. Have You?

Customer Intent Has Changed. Have You?

In the past, brands were nowhere near customers when their journey transitioned from interest to intent. This behavior gave brands new opportunities t ...
Sharpen Your Habits in November with the Copyblogger Book Club

Sharpen Your Habits in November with the Copyblogger Book Club

Yeah, we have no idea what that would be like. We’ve had lots to put together in the past months, and getting on Facebook wasn’t always at the top of ...
Preparing Your Content for the Holidays: A #CMWorld Twitter Chat with Casandra Campbell

Preparing Your Content for the Holidays: A #CMWorld Twitter Chat with Casandra Campbell

So how can marketers use the spirit of the season to connect with audiences? On a recent #CMWorld Twitter chat, Casandra Campbell described how brands ...
The One Thing Manufacturing Content Marketers Must Do Now [New Research]

The One Thing Manufacturing Content Marketers Must Do Now [New Research]

The report highlights the responses from for-profit manufacturing marketers who took the CMI/MarketingProfs ninth annual content marketing survey. The ...
Don’t Blink: 3 Often-Overlooked Practices for Highly-Effective Content Creation

Don’t Blink: 3 Often-Overlooked Practices for Highly-Effective Content Creation

#1 – Staying Fresh While Thinking Long-Term It’s no secret that content marketers feel pressure to continuously produce more and more content. Nor sho ...
5 Ways to Help You Boost Your Conversions on Instagram

5 Ways to Help You Boost Your Conversions on Instagram

If you haven’t switched your regular Instagram account into a business account, you’re missing out on a ton of features that will boost your conversio ...
Should You Have Separate Twitter Accounts?

Should You Have Separate Twitter Accounts?

I did this while maintaining one Twitter account. I don’t want to share something work-related that may bore some of my followers. Actually, CMI turne ...
It’s Election Day! But in This Age of Media Distrust, How Can Businesses Win People Over?

It’s Election Day! But in This Age of Media Distrust, How Can Businesses Win People Over?

When we asked which source they trusted more for accurate and unbiased information, in the run-up to today's 2018 Midterm Election: 28 percent said th ...
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