Category: Content Marketing
4 Branding Lessons From Nike’s Colin Kaepernick Ad
The athletics-gear company also saw hefty gains in sales revenue throughout the month.
The marketing campaign reinvigorated the controversy around Kae ...
How to Stop the Vanity of Your Search Metrics
Keyword search volume The keyword search volume metric refers to the number of searches performed for a keyword within a time frame – how many times p ...
How to Get More Keyword Metrics for Your Target Keywords
Click data.
Then a few years later, Google Webmaster Tools (now Search Console) started providing some of the keyword data in the Search Analytics rep ...
The 4 Basic Truths of Good Sales Enablement Content
“Well,” I said, “the marketing department thought it would benefit me to sit in on some of the SDR on-boarding process.
When I write for our site, I’d ...
What Annoys Audiences the Most About Marketing Emails
I’m going to go ahead and guess that every one of you have at least once.
I set up and send out the newsletters for Contently’s two publications, The ...
5 Tips to Boost Your Ecommerce Sales on Cyber Monday
Of course, it can be difficult to get noticed on Cyber Monday with so many knockout deals offered by big-box stores.
That's why your online store need ...
Overcoming Blockers: How to Build Your Red Tape Toolkit – Whiteboard Friday
In this week's Whiteboard Friday, Heather Physioc shares her tried-and-true methods for building yourself a toolkit that'll help you tear through road ...
![How to Win Friends Who Influence People: SAP Ariba’s Amisha Gandhi on Marketing Smarts [Podcast]](http://www.marketinghub.today/wp-content/uploads/2018/10/how-to-win-friends-who-influence-people-sap-aribas-amisha-gandhi-on-marketing-smarts-podcast.jpg "How to Win Friends Who Influence People: SAP Ariba’s Amisha Gandhi on Marketing Smarts [Podcast]")
How to Win Friends Who Influence People: SAP Ariba’s Amisha Gandhi on Marketing Smarts [Podcast]
These brands are finding that "micro-influencers" drive more action among their target audiences than celebrities are, and micro-influencers have a hi ...
7 Tips for Effectively Allocating an SMB Advertising Budget
So, what does this say about setting a marketing budget?
Successful companies aren’t necessarily successful because of how much they budget, but rathe ...
Email Segmentation Tips to Drive Opens, Clicks, Sales
Segmenting your list to the likes and desires of individual subscribers can improve opens, clicks, and sales.
The groups could then receive messages r ...