Category: Content Marketing
The Feds and the States Are Embracing Privacy Law — What That Means to Your Business
The point is to put consumers in the driver's seat by clearly outlining data protection practices and reaffirming your company's commitment to data pr ...
5 Content Marketing Ideas for November 2018
Black Friday, Cyber Monday Survival Guide Thanksgiving Day, Black Friday, and the week beginning with Cyber Monday represent the height of the Christm ...
Faceted Navigation Intro – Whiteboard Friday
It's a common solution to product filtering for e-commerce sites, but managing it on the SEO side can quickly spin out of control with the potential t ...
How to Save Abandoned Shopping Carts In WooCommerce
Did you know that on average 76% of all shopping carts are abandoned and 58% of those who have abandoned their carts would complete the purchase if th ...
What Did American Consumers Want From the Maker of Cup Noodles and Top Ramen? Hats and Shirts, Apparently.
But when you're young and/or on a tight budget, one of the most popular options has remained some dry noodles and a packet of sodium that you can buy ...
A New Free Resource and an Empathetic Approach to Copy
On Monday, Stefanie Flaxman started our week with a restorative session on yoga and content marketing.
Pick it up for a serene look at what matters mo ...
The Foundation of Effective PPC: Quality, Relevant, Best-Answer Content
There’s something you need to ask yourself: Are you backing your paid search and PPC campaigns with the right content?
Paid search ads only bring more ...
![If Your Content Doesn’t Have This, the Majority Won’t Trust It [Research]](http://www.marketinghub.today/wp-content/uploads/2018/10/if-your-content-doesnt-have-this-the-majority-wont-trust-it-research.png "If Your Content Doesn’t Have This, the Majority Won’t Trust It [Research]")
If Your Content Doesn’t Have This, the Majority Won’t Trust It [Research]
If your content doesn’t include data, it is less likely to be trusted, persuasive, or even read.
That’s based on the findings from an August survey of ...
5 Critical Questions to Ask When Choosing a Social Media Tool For Your Business
It’s really important to define early on, which features you really need from a social media tool.
ContentCal, however, is one example of a tool that ...
Using Empathy and Connection to Craft More Powerful Content
No matter what kind of writing you do, empathy is what allows you to create powerful messages that move your audience.
A personal voice We often say t ...