Category: Content Marketing
How to Send a PR Pitch That Resonates During a Major News Cycle
Even if a major story dominates homepages and feeds, there are still ways to find an unexpected news peg to strengthen your PR pitch.
Adjust your time ...
How to Reach the C-Suite via Thought Leadership
I sat down with Gareth Lofthouse, one of the co-founders of the thought leadership agency Longitude, to get a preview of the findings in their study, ...
How to Ensure Compliance for Companywide Content
Compliance protocols exist to keep everyone in your company saying the right thing to the right person about your business and its products.
But in hi ...
The Top 6 Small Business Technology Trends For 2019
To take your small business to the next level, stay relevant, and emerge triumphant from the competition, you should follow the latest tech trends to ...
‘Influencer Fraud’ Costs Companies Millions of Dollars. An AI-Powered Tool Can Now Show Who Paid to Boost Their Engagement.
The influencer marketing industry is projected to be worth $5 to $10 billion by 2020, but research shows up to 24 percent of influencers have falsely ...
Serious Writing Advice for a Foolish Week
I may be the last person who really enjoys April Fools’ Day … maybe because I was already a fan of taking a moment to fact-check what you find on the ...
4 Ways Emerging Tech Will Redefine Content Marketing
That level of online engagement is expected to continue to rise, especially with the explosion of emerging technologies, which paints a picture of a w ...
How to Find and Fill a Content Gap for SEO and UX
One of our favorite content development approaches to drive results is to use Ahrefs’ Content Gap tool.
Within this data, you also can learn: Where yo ...
8 Content Distribution Ideas to Meet Your Brand’s Goals
This post will help you zero in on what distribution channels make the most sense for your goals, and how to create content that will perform well in ...
The 2019 Contently Summit: Keynote Presentations
Marketing vs.
This session covers how marketing can join forces with other teams to get the most out of content and build buy-in across the enterprise ...