Category: Content Marketing
Ashley Zeckman Dispels B2B Influencer Marketing Lies at CMWorld
It’s no wonder that Ashley Zeckman, Digital Strategy Director at TopRank Marketing, drew a crowd last week at Content Marketing World: she promised to ...
Local Business Transparency & Empathy for the Holidays: Tips + Downloadable Checklist
Right now, a potential patron near you is having an experience that will inform their decision of whether to do business with you at year’s end, and t ...
The 5 Best Digital Marketing Tools for Understanding Your Customers
Here are 5 tools to help you do that.
I’m never one to turn down invites to social engagements, either, because I think talking to people in person, o ...
When Starting Your Own Training Program, Know Your Strengths First
Entrepreneur Network partner Jack Canfield points out that if you are skilled in a certain niche industry, this can make it easier to start your busin ...
Keeping up With the Ever-Changing Customer Means Updating Offerings and Taking Advantage of Technology
Miller Heiman Group has been a leader in improving sales performance for companies ranging from retail outlets to large B2B corporations since it was ...
How Copywriters Can Leverage the Power of Feelgood Chemicals to Make More Sales
Sometimes we feel in two minds about things.
The brain sends you these eat-more signals by releasing neurochemicals, like oxytocin and dopamine.
These ...
3 Takeaways From a Young Company’s International Media Tsunami
Did you hear about the guy who starting walking 20 miles to work and was rewarded with a car?
So, Carr walked.
When Carr explained he was walking to h ...
How to Charm Rejected Applicants Into Being Brand Ambassadors
Unfortunately, that’s the nature of business, but it doesn’t mean you have to leave rejected candidates with a bad impression.
If you learn the right ...
Visualizing Time: A Project Management How-To Using Google Sheets
If you’d like to skip this post and get straight to the templates, you can access them here (but I’d recommend reading a bit about how they work first ...
How Amanda Todorovich and the Cleveland Clinic Monetized Their Blog (And Why the Resulting Revenue is Just Gravy)
Todorovich, Content Marketing World’s 2016 Content Marketer of the Year, became Director of Content Marketing at the Cleveland Clinic in 2013, when th ...