Category: Content Marketing

Why Digitally Savvy Companies Focus on Being ‘in’ their Users’ lives — Not Seeing Them Simply as ‘Customers’
Additionally, the latter often engage or interact with customers more as users than as customers.
The online study described surveyed over 5,000 Ameri ...

5 Event Technologies That Will Supercharge Your Next Promotional Event
Although you might assume that technology impedes face-to-face communications, it actually creates new opportunities to connect with others and enhanc ...

What’s the One Skill that Separates Well-Paid Freelance Writers from Those Who Struggle?
For new freelance writers: You may have started off with a couple of great clients, but now you have to turn your passion into a sustainable writing b ...

Why Offering Value to the Customer Is at the Top of This Marketer’s Priorities
Opinions expressed by Entrepreneur contributors are their own.
In this video, Entrepreneur Network partner Business Rockstars talks with Jack McAlpin, ...

This Is the Main Reason Few Entrepreneurs Achieve Explosive Revenue Growth Online
It's time to focus on building a group of people in tune with what you put out.
The growth of your business will be determined by the efforts you make ...

Influencer & Content Marketing: Solving the Confluence Equation with Lee Odden
Due to my lifelong contempt for math, I’ve been known to struggle with equations – especially complicated ones.
For modern marketers, it’s also absolu ...

My Book and Baby Are Due the Same Day! Follow Along on My Journey. Episode 12: Working Mama.
This video is part of a series brought to you by Entrepreneur’s book division, Entrepreneur Press, the publisher of Jessica Abo’s book Unfiltered: How ...

7 No-Brainer Strategies to Close More Sales by Getting Customers to Trust You
Customers search your website, your social media presence and any online reviews.
While it's true that building trust is something that happens with e ...

How Twitch is Breaking New Ground In Audience Engagement #CMWorld
Last month, rapper Danny Brown made waves by unveiling his latest project on the live-streaming platform Twitch, dubbing it “the first-ever Twitch alb ...

Want to Scale Your Content Program Internationally? Take This First Step
Translation is one of them.
The other day, I stumbled upon a tweet from a British punk music curator who had translated Smash Mouth’s “All-Star” to bi ...