Category: Marketing Tools
Salesforce Enhances Marketing Cloud With Krux Data Management Platform
Salesforce Enhances Marketing Cloud With Krux Data Management Platform.
The recently acquired Krux data management platform is now part of the Salesfo ...
The Most Effective PPC Channels
The Most Effective PPC Channels.
Marketers say text ads remain the most effective digital pay-per-click (PPC) advertising channel, according to recent ...
Holiday-Themed Retail Email Benchmarks From 2015
Holiday-Themed Retail Email Benchmarks From 2015.
The report was based on data for 30 major retailers collected between June 1 and December 31 in 2014 ...
![The 11 Most Common Website SEO Issues [Infographic]](http://i.marketingprofs.com/assets/images/daily-data-point/100816-ddp-lg.jpg "The 11 Most Common Website SEO Issues [Infographic]")
The 11 Most Common Website SEO Issues [Infographic]
The 11 Most Common Website SEO Issues [Infographic].
Having duplicate content is the most common major SEO issue on websites, according to recent rese ...
![Email Marketing Insights: Budget and Tactic Trends [Infographic]](http://i.marketingprofs.com/assets/images/daily-data-point/310816-ddp-lg.jpg "Email Marketing Insights: Budget and Tactic Trends [Infographic]")
Email Marketing Insights: Budget and Tactic Trends [Infographic]
Email Marketing Insights: Budget and Tactic Trends [Infographic].
Marketers plan to spend more time and more money on email marketing this year than t ...
The ROI of AdWords Spend for B2B Firms
The ROI of AdWords Spend for B2B Firms.
What is the return on investment for B2B companies when they spend on Google AdWords search advertising?
To fi ...
Email Open Rates on Mobile Devices by Industry, 2Q16
Email Open Rates on Mobile Devices by Industry, 2Q16.
Most emails sent by marketers in the second quarter of 2016 were opened on mobile devices, accor ...
What Do Journalists Like to See in PR Email Subject Lines?
What Do Journalists Like to See in PR Email Subject Lines?.
Journalists say they respond best to email subject lines that are tailored to their beats, ...
Triggered Email Benchmarks for E-Commerce Brands
Triggered Email Benchmarks for E-Commerce Brands.
Most e-commerce brands (51%) send between two and four types of triggered emails, according to recen ...
![How Google Search Has Changed in 2016 [Infographic]](http://i.marketingprofs.com/assets/images/daily-data-point/191016-ddp-lg.jpg "How Google Search Has Changed in 2016 [Infographic]")
How Google Search Has Changed in 2016 [Infographic]
Google's search engine is displaying fewer organic results on it first page this year than it was last year, and it's increasingly presenting differen ...