Category: Marketing Tools

Today’s new wave of marketers and business leaders aren’t following in the footsteps of their older counterparts. The Digital Shift (or Lack Thereof) ...

28 of the Best Chrome Extensions for SEO, Productivity & More

28 of the Most Useful Google Chrome Extensions for Marketers This extension lets marketers quickly and easily shorten links and share them on social m ...

How to Write the Perfect Marketing Email [Free Ebook]

How to Write the Perfect Marketing Email [Free Ebook]. From the subject line to the closing, there's a science to writing the perfect email. Include t ...

6 Steps to Save a Project That’s Gone Off the Rails

How to Save a Project That's Gone Off the Rails 1) Acknowledge that things aren't going so great. It might seem painfully simple, but admitting there' ...

Study Finds Marketers On Technology Overload

Some 48% of survey respondents pointed to a lack of information-sharing as the biggest challenge when buying media, followed by 48% who cited lack of ...

If You’re Not Gating Your Videos, You’re Doing It Wrong: Kristen Craft of Wistia on Marketing Smarts [Podcast]

3 If you haven't already added video content to your marketing mix, now's the time! And once people arrive on your page, they'll spend 88% more time t ...

How to Use Scenarios to Achieve Marketing Agility

Companies are interested in marketing that's agile because they believe it will help them deploy the right elements of the marketing mix at the right ...

The Top 5 Myths in Hotel Marketing Right Now

The Top 5 Myths in Hotel Marketing Right Now. So we've put together a quick list of 5 current myths we see being perpetuated in the hotel marketing wo ...

How Consumers Feel About Marketing Emails

How Consumers Feel About Marketing Emails. Only 15% of Americans say the emails they they receive from marketers are frequently or always useful, acco ...

Marketers Lean on Automation Technology to Drive Leads