Category: Marketing Tools

This year, REI is back with the #OptOutside campaign in full force. And to help promote the campaign, the stories have been shared across social media ...

Putting Meaning Back Into Marketing

What Do Other Departments Think Marketing Does? To do that effectively, marketers must make the rest of the organization aware of their jobs, their im ...

How to Create an Annual Marketing Plan [Free Tool]

How to Create an Annual Marketing Plan [Free Tool]. An annual marketing plan helps you set your marketing on the right course to make your company’s b ...

Why are marketing automation platforms getting so much VC funding?

Why are marketing automation platforms getting so much VC funding?. Since HubSpot's founding in 2006, marketing automation platforms — software that a ...

Why Marketing Needs Closer Ties to IT

Here are some best practices we’ve developed that work: Focus on a common goal. Technology, integration, process, modernization, data … but most impor ...

How the Internet Revolutionized Offline Retail [Infographic]

How the Internet Revolutionized Offline Retail [Infographic]. The Internet has forever changed how retail businesses operate and how consumers shop, a ...

Five Even More Buzzworthy SEO Trends You Need to Know in 2017

Five Even More Buzzworthy SEO Trends You Need to Know in 2017. Rank tracking is almost as old as the world's first search engine, and tracking the imp ...

Trimming the fat in media buying with the help of technology

Trimming the fat in media buying with the help of technology. Managing media spend is a daunting process for marketers that can lead to disappointing ...

The Ultimate Guide to Account-Based Marketing: 6 Key Steps

And yet, it seems like account-based marketing is a fairly new concept to many people. But What Is Account-Based Marketing? That might seem a little t ...

Google Is Shifting to a Mobile-First Index: What Marketers Need to Know to Prepare